x 목 차제1장 연구개요 ························································································1
1. 연구의 필요성 및 목적 ·············································································· 1
1) 연구의 필요성 ······················································································· 1
2) 연구의 목적 ··························································································· 2
2. 선행연구와의 차별성 ·················································································· 2
3. 연구의 범위 및 방법 ·················································································· 2
1) 연구범위 ································································································· 2
2) 연구방법 ································································································· 2
4. 스포츠산업의 개념 및 분류 ······································································ 3
1) 스포츠산업의 개념 ················································································ 3
2) 스포츠산업의 분류 ················································································ 4
제2장 스포츠산업 현황 분석 ·······························································6
1. 세계 스포츠산업 현황 ················································································ 6
1) 세계 스포츠시장 현황 및 전망 ··························································· 6
2) 주요 트렌드 ··························································································· 8
3) 해외 주요국 동향 ··············································································· 12
2. 국내 스포츠산업 현황 ·············································································· 19
1) 공급 현황 ····························································································· 19
2) 수요 현황 ··························································································· 23
3) 국내 정책동향 ····················································································· 30
제3장 부산시 스포츠산업 현황 및 실태 분석 ································36
1. 부산시 스포츠산업 현황 분석 ································································ 36
1) 공급 현황 ····························································································· 36
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2) 수요 현황 ····························································································· 40
3) 정책 현황 ····························································································· 43
4) 시설 현황 ····························································································· 46
2. 부산시 스포츠산업의 경쟁력 분석 ························································· 50
1) 특화도 ·································································································· 50
2) 증가율 ·································································································· 51
3) 종합 ······································································································ 53
3. 부산시 스포츠기업의 분포 ······································································ 54
1) 개요 ······································································································ 54
2) 스포츠기업의 구군별 분포 ································································ 55
4. 부산시 스포츠기업 실태 분석 ································································ 59
1) 개요 ······································································································ 59
2) 스포츠기업의 경쟁력 진단 ································································ 62
3) 산업생태계 진단 ················································································· 65
4) 애로사항 및 지원 정책 ···································································· 70
제4장 스포츠산업 육성 국내외 사례 ················································74
1. 스포츠 도시의 개념 및 유형 ·································································· 74
2. 해외 사례 ·································································································· 75
1) 인디애나폴리스(미국) ········································································· 75
2) 헌팅톤비치(미국) ················································································· 77
3) 리버풀(영국) ························································································ 79
4) 맨체스터(영국) ····················································································· 81
5) 멜버른(호주) ························································································ 84
3. 국내 사례 ·································································································· 86
1) 경기도 ·································································································· 86
2) 전라북도 ······························································································· 88
3) 제주도 ·································································································· 91
4) 양양(강원도) ························································································ 93
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5) 문경(경북) ···························································································· 95
4. 시사점 ········································································································ 98
1) 활발한 스포츠도시 정책 ···································································· 98
2) 국내외 스포츠대회 유치 및 개최 ····················································· 98
3) 스포츠 문화의 확산 ············································································ 99
4) 스포츠산업 육성 계획의 수립 ··························································· 99
5) 스포츠관련 국비 사업 유치 ···························································· 100
제5장 부산시 스포츠산업 활성화 전략 ···········································101
1. SWOT 분석 ···························································································· 101
1) 강점(Strength) ················································································· 101
2) 약점(Weakness) ··············································································· 103
3) 기회(Opportunity) ··········································································· 104
4) 위협(Threat) ····················································································· 105
2. 기본방향 ·································································································· 107
1) SWOT 분석을 통한 전략 도출 ······················································ 107
2) 부산시 스포츠산업 활성화 비전 및 전략 ······································ 108
3. 전략별 정책과제 ····················································································· 109
1) 구조화(Framing) : 인프라 구축, 제도 마련 ································ 109
2) 문화화(Enculturating) : 스포츠 문화 확산, 인력양성 ··············· 113
3) 활성화(Energizing) : 기업지원 ······················································ 118
4) 연계화(Linking) : 기술 연계 ·························································· 123
5) 융합화(Fusing) : 타산업과 융합 ···················································· 126
6) 전문화(Specializing) : 종목 특화, 공간 특화 ····························· 131
참고문헌 ·······························································································137
부록 ·······································································································141
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