Ⅰ. 서 론 ········································································································· 1
1. 연구의 배경 및 목적 ············································································ 1
2. 연구의 범위 및 방향 ············································································ 2
Ⅱ. 소프트 시책의 개념과 사례조사 ························································· 4
1. 소프트 시책의 개념 ·············································································· 4
2. 국내외 소프트 시책 사례조사 ····························································· 7
Ⅲ. 부산의 소프트 정책 및 추진전략 ····················································· 23
1. 소프트 정책 ························································································· 23
2. 추진전략 ······························································································ 25
Ⅳ. 부산의 소프트 시책개발 ····································································· 27
1. 시민이 바라는 시책 ············································································ 27
2. 부산시의 소프트시책 개발 및 적용 계획 ········································· 35
Ⅴ. 향후 과제 ······························································································· 43
1. 소프트 시책의 올바른 이해와 추진전략 ··········································· 44
2. 시민행복을 위한 시민주도 시책개발 ················································ 44
3. 시책의 모니터링 체계 구축 ······························································· 45
4. 지식허브 구축 ····················································································· 45
5. 창조도시의 생태계 조성 ···································································· 46
참고문헌 ········································································································ 47
부록 ················································································································· 48
1. 2011년 부산시 하반기 소프트 시책 발굴결과 ································· 48
2. 2012년 부산시 소프트 시책 추진 현황 ············································· 77
<표 Ⅱ-1> 하드파워와 소프트파워의 비교 11
<표 Ⅱ-2> 미국의 소프트파워 강화 추진전략 13
<표 Ⅱ-3> 일본의 소프트파워 강화 추진전략 14
<표 Ⅱ-4> 기타 국외 도시의 소프트파워 강화 추진전략 16
<표 Ⅱ-5> 디자인 서울 및 창의문화도시 성과 20
<표 Ⅱ-6> 서울시의 소프트파워 강화 추진전략 22
<표 Ⅱ-7> 국내 소프트파워 강화 추진전략 25
<표 Ⅳ-1> 통장 생생 아이디어 공모 결과 36
<표 Ⅳ-2> 시민 생생 아이디어 공모 결과 41
<표 Ⅳ-3> 2011년 시책 개발 결과 43
<표 Ⅳ-4> 2012년 소프트 시책개발 및 추진내용 46
<그림 Ⅱ-1> 서울시의 소프트 시티 조성을 위한 전략적 전개방향 19
<그림 Ⅲ-1> 소프트 파워 도시의 핵심 요소 30
<그림 Ⅲ-2> 소프트 파워도시 부산 추진 방식 전환 32