제1장 연구의 배경 및 필요성 ····························································· 1
1. 연구의 필요성 및 목적 ·············································································· 1
1) 연구의 필요성 ······················································································· 1
2) 연구의 목적 ··························································································· 1
2. 연구의 범위 및 방법 ·················································································· 2
1) 연구의 범위 ··························································································· 2
2) 연구의 방법 ··························································································· 2
3. 연구의 수행절차 ························································································· 3
제2장 MICE산업 생태계 이론연구 ····················································· 4
1. 산업생태계 개념과 구조 ············································································ 4
1) 개요 ········································································································ 4
2) 산업생태계의 개념 ················································································ 5
3) 산업생태계 분석 모형 ···································································· 7
2. MICE산업의 개념과 생태계 ···································································· 12
1) MICE산업의 개념 ··············································································· 12
2) MICE산업의 특성 ··············································································· 16
3) MICE산업의 생태계/구조 ·································································· 19
제3장 MICE산업 동향 분석 ······························································· 24
1. 국내외 MICE산업 동향 ············································································ 24
1) 해외 MICE산업 동향 ·········································································· 24
2) 국내 MICE산업 및 기업 현황 ·························································· 40
3) 국내 MICE산업 지원제도 ·································································· 49
4) 중앙정부의 MICE산업 육성 정책 ····················································· 50
5) 지방정부의 MICE산업 육성 정책 ····················································· 52
2. 부산 MICE산업 동향 ··············································································· 55
1) 부산의 MICE산업 현황 ······································································ 55
2) 부산 MICE산업 육성 전략 ································································ 67
제4장 부산지역 MICE산업 생태계 실태조사 및 분석 ·················· 74
1. 생태계 실태조사 ······················································································· 74
1) 조사배경 및 목적 ··············································································· 74
2) 조사설계 ······························································································· 74
3) 조사내용 ······························································································· 75
4) 분석방법 ······························································································· 76
2. 생태계 구성요소 간 관계분석 결과 ······················································· 77
1) 산업 간 밀접도 ··················································································· 77
2) 산업 간 네트워크 특성 ······································································ 79
3. MICE산업 생태계 진단 결과 ·································································· 82
1) MICE산업 생태계 진단 ······································································ 82
2) MICE산업 혁신활동 ············································································ 87
3) 부산지역 MICE산업 문제점 ······························································ 88
4) 부산지역 MICE산업 발전 방안 ························································· 90
제5장 부산지역 MICE산업 생태계 활성화 방안 ···························· 95
1. 종합분석 ···································································································· 95
1) 개요 ······································································································ 95
2) 시사점 ·································································································· 96
3) SWOT 분석 및 전략 도출 ································································ 99
2. 부산지역 MICE산업 생태계 비전, 목표, 추진전략 ···························· 101
1) 비전 ···································································································· 101
2) 목표와 추진전략 ··············································································· 101
3. 부산지역 MICE산업 생태계 활성화 방안 ··········································· 102
1) 추진전략 및 추진사업 ······································································ 102
제6장 결론 ························································································· 123
1. 요약 ·········································································································· 123
2. 정책제언 ·································································································· 125
Abstract ······························································································· 128
참고문헌 ····························································································· 130
부록 ···································································································· 132
<표 Ⅱ-1> 기업생태계 형성과정 ····································································· 6
<표 Ⅱ-2> 기존 분석과 산업생태계 분석의 비교 ·········································· 8
<표 Ⅱ-3> 거시적 지역산업생태계의 건강성 진단지표 ································· 9
<표 Ⅱ-4> 미시적 지역산업생태계의 건강성 진단지표 ······························· 10
<표 Ⅱ-5> 부산지역 MICE산업생태계의 건강성 진단지표 ························· 11
<표 Ⅱ-6> MICE 개념 정의 및 분류 ··························································· 15
<표 Ⅱ-7> MICE관련 산업 예 ········································································ 17
<표 Ⅲ-1> 국제기구별 개최실적 인정 기준 ·················································· 25
<표 Ⅲ-2> 세계 국제회의 개최현황(UIA기준, 2017) ·································· 25
<표 Ⅲ-3> 대륙별 개최현황(UIA기준) ··························································· 26
<표 Ⅲ-4> 세계 상위 10개국 개최현황(UIA기준) ········································ 28
<표 Ⅲ-5> 연도별*국가별 개최현황 ····························································· 28
<표 Ⅲ-6> 도시별 현황 ·················································································· 29
<표 Ⅲ-7> 아시아지역 국가별 현황 ······························································· 30
<표 Ⅲ-8> 세계 국제회의 개최현황(ICCA기준) ············································ 31
<표 Ⅲ-9> 연도별 세계 참가자 현황(ICCA기준) ·········································· 31
<표 Ⅲ-10> 대륙별 현황(ICCA 기준) ·························································· 32
<표 Ⅲ-11> 연도별*대륙별 참가자 수 현황(ICCA기준) ···························· 33
<표 Ⅲ-12> 국가별 개최 현황 ······································································ 33
<표 Ⅲ-13> 연도별*국가별 개최 현황(ICCA기준) ······································· 34
<표 Ⅲ-14> 국가별 참가자 수 현황(ICCA기준) ··········································· 35
<표 Ⅲ-15> 연도별*국가별 참가자 수 현황(ICCA기준) ······························ 36
<표 Ⅲ-16> 도시별 현황(ICCA기준) ······························································ 37
<표 Ⅲ-17> 연도별*도시별 개최 현황(ICCA기준) ····································· 38
<표 Ⅲ-18> 국내 MICE개최 현황 ·································································· 41
<표 Ⅲ-19> 국내 MICE산업의 월별 현황 ····················································· 42
<표 Ⅲ-20> Meeting 산업의 월별 현황 ························································ 44
<표 Ⅲ-21> MICE산업의 주최 기관별 현황 ················································· 45
<표 Ⅲ-22> 국내 MICE사업체 현황 ······························································· 45
<표 Ⅲ-23> 지역별 매출액 현황 ···································································· 46
<표 Ⅲ-24> 국내 전시관련 사업체 현황 ······················································· 48
<표 Ⅲ-25> 국내 전시시설 및 회의시설 현황 ·············································· 49
<표 Ⅲ-26> 부산 국제회의 개최현황(UIA기준) ············································ 56
<표 Ⅲ-27> 부산시 MICE산업 비중(2015년 기준) ······································ 57
<표 Ⅲ-28> 부산시 MICE참가자 수 현황 ····················································· 57
<표 Ⅲ-29> 부산지역 MICE행사 현황(2018) ················································ 58
<표 Ⅲ-30> 부산 Meeting 산업의 월별 현황 ·············································· 59
<표 Ⅲ-31> 부산 Meeting 산업의 행사 기간별 현황 ································· 59
<표 Ⅲ-32> 부산 Meeting 산업의 주최 기관별 현황 ································· 60
<표 Ⅲ-33> 부산 Meeting 산업의 행사 예산별 현황 ································· 60
<표 Ⅲ-34> 부산 Convention 산업의 월별 현황 ······································· 61
<표 Ⅲ-35> 부산 Convention 산업의 행사 기간별 현황 ·························· 62
<표 Ⅲ-36> 부산 Convention 산업의 주최 기관별 현황 ·························· 62
<표 Ⅲ-37> 부산 Convention 산업의 행사 예산별 현황 ·························· 63
<표 Ⅲ-38> 부산 Exhibition 산업의 월별 현황 ·········································· 63
<표 Ⅲ-39> 부산 Exhibition 산업의 행사 기간별 현황 ····························· 64
<표 Ⅲ-40> 부산 Exhibition 산업의 주최 기관별 현황 ····························· 64
<표 Ⅲ-41> 부산 Exhibition산업의 행사 예산별 현황 ······························· 65
<표 Ⅲ-42> 벡스코 가동율(2018년) ······························································· 65
<표 Ⅲ-43> 부산시 회의시설 현황(2018년) ·················································· 66
<표 Ⅲ-44> 부산시 국제회의업 인력 현황 ················································· 67
<표 Ⅲ-45> 부산시 국제회의업 매출액 규모 현황 ······································ 67
<표 Ⅳ-1> 부산지역 MICE산업 생태계 조사설계 ········································ 75
<표 Ⅳ-2> 부산지역 MICE산업 생태계 조사내용 ······································ 76
<표 Ⅳ-3> 분야별 밀접도가 높은 MICE산업 분야 ······································ 77
<표 Ⅳ-4> 부산MICE세부분야별 네트워크 구조 특성 및 결절점(4순위) ····· 81
<표 Ⅳ-5> 분야별 소속 업체/기관의 MICE산업 포함 인식정도 ············· 83
<표 Ⅳ-6> 부산지역 MICE산업 발전 저해 문제점(1+2순위 가중치 적용 기준) ···· 90
<표 Ⅴ-1> 종합 분석 개요 ············································································ 96
<표 Ⅴ-2> 국내 MICE산업 환경분석 시사점 ················································ 97
<표 Ⅴ-3> 부산시 MICE산업 환경분석 시사점 ············································ 97
<표 Ⅴ-4> MICE분야 전문가 조사결과 시사점 ············································ 98
<표 Ⅴ-5> SWOT 분석 ···················································································· 99
<표 Ⅴ-6> SWOT 분석 전략 도출 ······························································ 100
<표 Ⅴ-7> MICE 기업 지원센터 세부 지원내용 ········································ 104
<표 Ⅴ-8> 생애주기별 MICE인력양성 시스템 ············································ 105
<표 Ⅴ-9> BPEX 시설 ··················································································· 108
<표 Ⅴ-10> 부산시 유니크베뉴 현황 ··························································· 110
<표 Ⅴ-11> 2018년 선정 코리아 유니크베뉴 ············································ 110
<표 Ⅴ-12> 도쿄컨벤션 뷰로 유니크베뉴 지원사업 ·································· 111
<표 Ⅴ-13> 부산광역시 MICE 지원사업 ····················································· 112
<표 Ⅴ-14> MICE링크단 구성‧운영 기대효과 ············································ 113
<표 Ⅴ-15> 공정거래 관련 일반관리비 및 이윤 기준 ······························ 115
<표 Ⅴ-16> 공정거래 관련 인건비 기준 ··················································· 115
<그림 Ⅰ-1> 연구수행절차 ················································································ 3
<그림 Ⅱ-1> 지역산업생태계의 기본구조 ························································ 7
<그림 Ⅱ-2> MICE분류체계 ············································································ 16
<그림 Ⅱ-3> 컨벤션산업 체계 ········································································ 17
<그림 Ⅱ-4> 컨벤션산업 체계 ········································································ 20
<그림 Ⅱ-5> MICE산업 생태계 ······································································ 23
<그림 Ⅲ-1> 세계 국제회의 개최현황(UIA기준) ·········································· 26
<그림 Ⅲ-2> 연도별*국가별 개최현황 ··························································· 29
<그림 Ⅲ-3> 세계 국제회의 개최현황(ICCA기준) ········································ 31
<그림 Ⅲ-4> 연도별 ICCA 세계 참가자 현황(ICCA기준) ··························· 32
<그림 Ⅲ-5> 연도별*국가별 개최 현황(ICCA기준) ······································ 35
<그림 Ⅲ-6> 연도별*국가별 참가자 수 현황(ICCA기준) ···························· 37
<그림 Ⅲ-7> 연도별*도시별 개최 현황(ICCA기준) ······································ 39
<그림 Ⅲ-8> 세계 전시컨벤션시설 인프라 현황(2006~2011) ···················· 40
<그림 Ⅲ-9> 국내 MICE 개최 현황 ······························································· 42
<그림 Ⅲ-10> MICE 산업의 월별 현황 ························································· 43
<그림 Ⅲ-11> 국내 MICE사업체 현황 ··························································· 46
<그림 Ⅲ-12> 지역별 매출액 현황 ································································· 47
<그림 Ⅲ-13> 국내 전시관련 사업체 현황 ··················································· 48
<그림 Ⅲ-14> MICE산업 발전 방안 ······························································· 51
<그림 Ⅲ-15> 부산시 국제회의 개최건수(UIA 기준) ··································· 56
<그림 Ⅲ-16> 부산시 MICE참가자 수 현황 ················································· 58
<그림 Ⅲ-17> 베뉴의 다양화 ·········································································· 66
<그림 Ⅲ-18> 부산광역시 MICE산업 중장기 육성방안 ······························ 69
<그림 Ⅲ-19> 2016년 MICE산업 육성 개요 ················································ 70
<그림 Ⅲ-20> 2017년 MICE산업 육성 개요 ················································ 71
<그림 Ⅲ-21> 2018년 MICE산업 육성 개요 ·············································· 72
<그림 Ⅲ-22> 2019년 MICE산업 육성 개요 ················································ 73
<그림 Ⅳ-1> 분야별 밀접도가 높은 MICE산업 분야 ·································· 78
<그림 Ⅳ-2> 부산 MICE 세부분야별 네트워크 구조 ·································· 80
<그림 Ⅳ-3> 전체 소속 업체/기관의 MICE산업 포함 인식정도 ··············· 82
<그림 Ⅳ-4> 부산지역 MICE산업의 활성화 정도 ········································ 83
<그림 Ⅳ-5> 관광산업 대비 부산지역 MICE산업의 생태계 진단 ·············· 84
<그림 Ⅳ-6> 비즈니스 수행 시 밀접도가 높은 MICE산업 세부 분야 ······ 85
<그림 Ⅳ-7> 소속 업체/기관의 MICE산업 세부 분야 활성화 정도 ·········· 86
<그림 Ⅳ-8> 관광산업 대비 부산지역 MICE산업 세부 분야의
산업생태계 진단 ········································································ 87
<그림 Ⅳ-9> 부산지역 MICE산업 발전을 위한 항목별 중요도*실행도 ···· 91
<그림 Ⅳ-10> 부산지역 MICE산업 역량강화 중요도*실행도 ····················· 92
<그림 Ⅳ-11> 부산지역 MICE산업 홍보/마케팅 중요도*실행도 ··············· 93
<그림 Ⅴ-1> 부산지역 MICE산업 생태계 활성화 방안 ··························· 102
<그림 Ⅴ-2> 성장사다리별 고용체계 조성사업 ·········································· 106
