중국 조선기자재산업의 경쟁력 분석을 통한 부산 기업의 대응 방안
- 저자
- 장정재 외
- 정보분류
- 공동연구
- 발행년월
- 2020년 03월
- 발행부서
- 경제산업연구실
- 목차
- 표목차
- 그림목차
제1장 서론 ····························································································· 1
1. 연구 배경 및 목적 ····················································································· 1
2. 연구 범위 및 방법 ····················································································· 4
1) 연구 범위 ······························································································· 4
2) 연구 방법 ······························································································· 5
3) 선행 연구와 차별성 ·············································································· 6
3. 연구 내용 및 기대효과 ·············································································· 9
1) 연구 내용 ······························································································· 9
2) 기대 효과 ····························································································· 9
제2장 부산-중국 조선기자재 산업의 동향 ····································· 10
1. 조선기자재 산업 개요 ·············································································· 10
1) 조선기자재 정의 ················································································· 10
2) 조선기자재 산업의 분류 ·································································· 11
3) 조선기자재 산업과 연관 산업 ··························································· 13
2. 국내(부산) 조선기자재 산업 ···································································· 14
1) 국내 조선기자재 산업 현황 ······························································ 14
2) 부산지역 조선기자재 산업 현황 ······················································· 15
3) 국내 조선기자재 산업 위기 진단 ····················································· 16
3. 국내(부산) 조선기자재 산업계의 당면과제 ··········································· 18
1) 매출 감소 ··························································································· 18
2) 좁혀진 기술격차 ················································································· 18
3) 수익성 악화 ······················································································· 19
4) 우수 인력 유출 ··················································································· 19
4. 중국 조선기자재 산업의 발전 ································································ 21
1) 전체적 동향 및 품목별 동향 ···························································· 21
2) 중국정부 정책 동향 ············································································ 33
제3장 중국 조선 산업 동향 및 특징 ············································· 42
1. 중국 조선 산업의 발전 ············································································ 42
1) 태동기(1949년 ~ 1977년) ································································· 42
2) 성장기(1978년 ~ 2000년) ································································· 43
3) 성숙기(2001년 ~ 2015년) ································································· 45
4) 재도약기(2016년 ~ 현재) ·································································· 46
2. 중국 조선시장 현황 및 경영 전략 ······················································· 48
1) 중국 조선시장 현황 ·········································································· 48
2) 중국 조선소의 경영 전략 ·································································· 50
3. 중국 조선업 및 조선기자재 산업의 중심지역 ······································ 54
1) 장강삼각주(长江三角洲) 지역 ··························································· 54
2) 환보하이(环渤海) 지역 ······································································· 62
3) 주강삼각주(珠江三角洲) 지역 ··························································· 68
제4장 중국 조선기자재 기업 설문조사 및 현장조사 ·················· 72
1. 조사 개요 ································································································ 72
1) 조사 목적 ····························································································· 72
2) 조사 설계 ····························································································· 72
2. 조사 결과 ································································································ 75
1) 기업의 형태 및 주사업 분야 ·························································· 75
2) 조선기자재 시장에 대한 평가 및 전망 ·········································· 76
3) 경쟁 대상 및 이유 ············································································· 79
4) 한국의 조선기자재에 대한 이해도 및 인지 경로 ························· 80
5) 한국-중국 조선기자재에 대한 만족도 평가 ·································· 82
6) 중국기업의 당면과제 및 대응방안 ················································· 83
3. 설문조사 시사점 ····················································································· 85
1) 조선기자재 산업 회복에 대한 높은 기대감 ·································· 85
2) 품질 경쟁력 향상에 대한 높은 자신감 ·········································· 85
3) 한국 기업 보다는 자국 기업의 경쟁력에 높은 관심 ··················· 86
4) 정부 당국 및 시장평가에 의존 ························································· 86
5) 원가절감과 브랜드 가치 제고 ························································· 86
4. 현장조사 결과 ························································································· 88
1) 상대적으로 중요한 에이전트의 역할 ············································· 88
2) 서로 다른 구매결정자가 존재 ························································· 89
3) 조선기자재의 유망 품목 ·································································· 90
제5장 결론 및 대응방안 ································································ 101
1. 중국시장의 특징과 진출전략 ································································ 101
1) 중국시장의 특징 ············································································· 101
2) 중국시장 특징 고려한 진출전략 수립 ··········································· 104
3) 비전 및 전략 ····················································································· 107
2. 조선기자재 산업의 대응전략 ································································ 110
1) 기술 경쟁력 강화 ············································································· 110
2) 가격 경쟁력 강화 ··········································································· 112
3) 마케팅 경쟁력 강화 ········································································· 114
Abstract ································································································ 118
참고문헌 ····························································································· 121
부록
1. 설문조사지(한국어) ················································································· 124
2. 설문조사지(중국어) ················································································· 128
3. 중국의 주요 조선소(상위 50개) ··························································· 132
4. 중국 조선소의 조직도(사례) ·································································· 135