제1장 서론 ················································································································· 1 1. 연구의 필요성 및 목적 ····················································································· 1 1) 연구의 배경 및 필요성 ··············································································· 1 2) 연구의 목적 ································································································ 2 2. 연구의 범위 및 방법 ························································································ 3 1) 연구의 범위 ································································································ 3 2) 연구의 내용 및 방법 ·················································································· 3 3. 연구의 흐름도 ··································································································· 4 제2장 공영관광지 이론적 연구 ··················································································· 5 1. 관광지 정의 ······································································································ 5 1) 관광지 정의 ································································································ 5 2) 관광지 유형 분류 ························································································ 6 2. 관광자원 정의 ··································································································· 7 1) 관광자원 정의 ····························································································· 7 2) 관광자원의 분류 ·························································································· 9 3. 공영관광지 정의 ····························································································· 11 4. 부산지역 관광지 및 관광자원 현황 ································································ 11 1) 관광지․관광단지․관광특구의 비교 ······························································· 11 2) 부산시 관광지 현황 ·················································································· 13 3) 부산시 관광단지 현황 ··············································································· 18 4) 부산시 관광특구 현황 ··············································································· 19 5) 부산시 관광자원 현황 ··············································································· 23 5. 시사점 ············································································································ 26 제3장 국내외 공영관광지 선진사례 및 시사점 ························································· 27 1. 국내 공영관광지 평가 사례 ············································································ 27 1) 제주도 공영관광지(직영 관광지) 운영 평가 ·············································· 27 2) 문화체육관광부 열린관광지 공모 사업 ······················································ 29 3) 부산지역 문화관광축제 평가 ····································································· 35 4) 문화관광부 관광지 개발사업 평가(2007년) ·············································· 36 5) 국토연구원 지역 관광지 쇠퇴원인 진단 및 활성화 방안 연구(2020) ······ 38 2. 국외 공영관광지 평가 사례 ············································································ 40 1) 중국 국가박물관 운영 평가 ······································································ 40 2) 미국 박물관협회 운영 평가 ······································································ 42 3) 뉴질랜드 국가박물관 운영 평가 ································································ 43 4) 일본 문화관광 추진법 사례 ······································································ 44 3. 시사점 ············································································································ 49 제4장 부산지역 공영관광지 선정 및 평가지표 개발 ················································ 50 1. 공영관광지 선정 ····························································································· 50 1) 공영관광지 선정 대상 ··············································································· 50 2) 공영관광지 운영 현황 ··············································································· 51 3) 부산 공영관광지 유형별 구분 ··································································· 53 2. 부산지역 공영관광지 평가지표 개발 ······························································· 58 1) 평가계획 수립 근거 ·················································································· 58 2) 2022년 부산시 공영관광지 평가 기본방향(추진절차) ······························· 58 3) 2022년 부산시 공영관광지 평가 단계별 요소 및 비율 ··························· 59 4) 평가방법 ···································································································· 60 5) 현장평가 항목 및 내용 ············································································· 60 6) 만족도평가 항목 및 내용 ·········································································· 66 7) 서면평가 항목 및 내용 ············································································· 66 제5장 결론 및 정책제언 ·························································································· 68 1. 결론 ················································································································ 68 2. 정책제언 ········································································································· 69 참고문헌 ··················································································································· 72

<표 2-1> 관광지 유형구분 ······························································································· 6 <표 2-2> 관광자원의 정의 ······························································································· 8 <표 2-3> Clawson의 관광시장 특성 분류 ··································································· 10 <표 2-4> 관광지ㆍ관광단지ㆍ관광특구의 비교 ······························································ 12 <표 2-5> 관광지ㆍ관광단지의 구분기준 ········································································ 12 <표 2-6> 부산의 관광지 지정 현황 ··············································································· 14 <표 2-7> 부산의 관광단지 지정 현황 ··········································································· 18 <표 2-8> 부산시 관광자원 유형별 현황 ········································································ 24 <표 2-9> 부산권 16개 구·군별 관광자원 분포 현황 ···················································· 25 <표 3-1> 2021년 제주특별자치도 공영관광지 운영 평가(계획) ···································· 29 <표 3-2> 열린관광지 지원 내용 ···················································································· 30 <표 3-3> 열린관광지 1차 심사 내용 ············································································· 31 <표 3-4> 열린관광지 2차 심사 내용 ············································································· 32 <표 3-5> 열린관광지 3차 심사 내용 ············································································· 33 <표 3-6> 부산지역 문화관광축제 평가 사례 ································································· 35 <표 3-7> 문화관광부 관광지 개발사업 평가 결과 ························································· 37 <표 3-8> 문화관광부 관광지 개발사업 평가 개선방향 ·················································· 37 <표 3-9> 문화관광부 관광지 개발사업 평가 관리방안 ·················································· 38 <표 3-10> 쇠퇴정도에 따른 관광지 단계 구분 결과 ····················································· 39 <표 3-11> 쇠퇴정도에 따른 관광지 단계 구분 결과(해당 시·군·구) ···························· 39 <표 3-12> 중국 국가박물관 운영평가 지표(2017년 기준) ············································ 41 <표 3-13> 미국 박물관협회의 운영 평가 내용 ····························································· 42 <표 3-14> 뉴질랜드의 국가박물관 운영 평가 내용 ······················································· 43 <표 3-15> 일본 문화관광추진법 인정 내역(2020년 8월) ············································· 45 <표 3-16> 일본 문화관광추진법 인정 내역(2020년 11월) ··········································· 46 <표 3-17> 일본 문화관광추진법 인정 내역(2021년 5월) ············································· 47 <표 3-18> 오이타현립 미술관을 중심으로 한 오이타현 문화관광 추진 거점 계획 ······· 48 <표 3-19> 관광지의 질적 개선을 위한 지표 개발 예시 ··············································· 49 <표 4-1> 부산시가 직접운영 하는 시설(좌) 및 위탁운영 하는 시설(우) ······················· 51 <표 4-2> 구·군이 운영하는 시설 ·················································································· 52 <표 4-3> 부산시 공영관광지 유형 구분 ········································································ 53 <표 4-4> 2022년 부산시 공영관광지 평가 기본방향(추진절차) ···································· 59 <표 4-5> 2022년 부산시 공영관광지 평가 단계별 요소 및 비율 ································ 59 <표 4-6> 현장평가 환대서비스 세부 내용 ····································································· 61 <표 4-7> 현장평가 시설이용 편의성 세부 내용 ···························································· 61 <표 4-8> 현장평가 콘텐츠운영 세부 내용 ····································································· 62 <표 4-9> 현장평가 안내·홍보 세부 내용 ······································································ 63 <표 4-10> 현장평가 안내·홍보 세부 내용 ···································································· 63 <표 4-11> 현장평가 평가항목 및 내용(종합) (1안) ······················································ 64 <표 4-12> 암행평가 평가항목 및 내용(종합) (2안) ······················································ 65 <표 4-13> 서면평가 평가항목 및 심사 내용 ································································· 67

<그림 1-1> 연구의 흐름도 및 방법 ················································································· 4 <그림 2-1> 태종대 관광지 ····························································································· 15 <그림 2-2> 황령산 관광지 ····························································································· 15 <그림 2-3> 해운대 관광지 ····························································································· 16 <그림 2-4> 용호 씨사이드 관광지 조감도 ····································································· 16 <그림 2-5> 기장도예촌 관광지(안데르센마을 조감도) ···················································· 17 <그림 2-6> 오시리아 관광단지 조감도 ·········································································· 19 <그림 2-7> 해운대 관광특구 위치도 ············································································· 21 <그림 2-8> 용두산․자갈치 관광특구 위치도 ··································································· 22 <그림 2-9> 부산시 관광자원 현황 ················································································· 23 <그림 3-1> 2022년도 열린관광지 공모 사업 추진 일정(안) ········································· 34 <그림 3-2> 문화관광부 관광지 개발사업 평가 부산시 평가대상 관광지 ······················· 36 <그림 4-1> 부산시 공영관광지 유형별 분포도 ······························································ 54 <그림 4-2> 부산시 공영관광지 자연휴양형 분포도 ······················································· 55 <그림 4-3> 부산시 공영관광지 역사문화자원형 분포도 ················································· 56 <그림 4-4> 부산시 공영관광지 전시박물관형 분포도 ···················································· 57