제1장 연구개요 ··········································································································1 1. 연구배경 및 목적 ·····························································································1 1) 연구배경 ······································································································1 2) 연구목적 ······································································································2 2. 연구범위 및 방법 ·····························································································3 1) 연구범위 ······································································································3 2) 연구방법 ······································································································3 3. 주요 연구내용 ···································································································3 1) 연구내용 ······································································································3 2) 선행연구와의 차별성 ···················································································4 4. 기대효과 ···········································································································4 제2장 스타일테크 산업의 이해 ···················································································6 1. 지능정보기술과 융합(테크) 산업 ·······································································6 1) 4차 산업혁명과 지능정보기술 ·····································································6 2) 융합(테크) 산업의 출현과 확산 ···································································9 2. 스타일테크 산업 ·····························································································11 1) 정의 및 범위 ····························································································11 2) 세부산업별 현황 ························································································12 3. 주요 정책동향 ·································································································19 1) 중앙정부 및 타 지자체 ·············································································19 2) 부산광역시 ································································································23 3) 시사점 ·······································································································25 제3장 국내외 스타일테크 산업 현황 ········································································26 1. 해외 스타일테크 산업 ·····················································································26 1) 시장규모 및 전망 ······················································································26 2) 주요사례 ····································································································28 2. 국내 스타일테크 산업 ·····················································································34 1) 시장규모 및 전망 ······················································································34 2) 주요사례 ····································································································35 3. 시사점 ············································································································42 제4장 부산 스타일테크 산업 현황 ···········································································44 1. 부산 스타일테크 산업 현황 ············································································44 1) 분석 범위 및 방법 ····················································································44 2) 부산 스타일(패션‧의류, 신발, 뷰티) 산업 ··················································44 3) 부산 ICT 산업 ··························································································50 2. 부산 스타일테크 산업 기초조사 ·····································································54 1) 목적 및 개요 ····························································································54 2) 조사내용 ····································································································54 3) 조사결과 ····································································································56 3. 시사점 ············································································································68 1) 부산 스타일 산업 현황 ·············································································68 2) 부산 스타일테크 산업 기초조사(설문조사) ················································69 제5장 부산 스타일테크 산업 육성방안 ····································································72 1. 산업환경 분석 ·································································································72 1) PEST 분석 ·······························································································72 2) SWOT 분석 ·····························································································77 2. 부산 스타일테크 산업 육성방안 ·····································································82 1) 추진전략(B-S.T.Y.L.E) ·············································································82 2) 정책과제 ····································································································83 제6장 결론 및 정책제언 ··························································································91 1. 결론 ················································································································91 2. 정책제언 ·········································································································93 Abstract ··················································································································94 참고문헌 ···················································································································95 부록 ··························································································································99 1. 설문지 ············································································································99 2. 설문조사 대상기업 ························································································103

<표 2-1> 융합(테크) 산업 ······························································································10 <표 2-2> 정부 스타일테크 육성 과제 추진 키워드 ·······················································20 <표 2-3> 디케이웍스(StyleTech DK Works) 주요 사업 내용 ····································22 <표 3-1> 스타일테크 주요 사례(기업-기술) ··································································42 <표 4-1> 부산지역 패션산업 제품 출하액 및 부가가치 ················································47 <표 4-2> 전국 ICT산업 현황 ························································································50 <표 4-3> 부산지역 ICT산업 현황 ··················································································52 <표 4-4> 조사 개요 ·······································································································54 <표 4-5> 설문조사 내용 ································································································55 <표 4-6> 스타일테크 산업 관련 기업 ···········································································57 <표 4-7> 주 활용 IT기술 ······························································································58 <표 4-8> 스타일테크 (산업)에 대한 이해 ······································································63 <표 4-9> 테크 융합(접목) 제품/서비스 보유 기업 ························································63 <표 4-10> 스타일테크 산업 진출(확장) 애로사항 ··························································65 <표 5-1> 부산 소재 패션디자인 관련 대학 ···································································80 <표 5-2> 부산 소재 뷰티(화장품) 관련 대학 ································································80

<그림 1-1> 연구구성도 ····································································································5 <그림 2-1> 지능정보기술과 기술·산업 간 융합 ······························································7 <그림 2-2> 패션·의류 산업의 가치사슬 ········································································13 <그림 2-3> 패션․의류 분야 혁신 스타트업 ····································································15 <그림 2-4> 화장품 산업의 가치사슬 ·············································································17 <그림 2-5> 스타일테크 산업 정책 추진 비전 및 중점 전략(안) ···································19 <그림 2-6> 스타일테크 단계별 유망산업(안) ·································································20 <그림 2-7> 부산시 스타일테크 산업 육성 계획(안) ······················································24 <그림 2-8> 가상현실 기반의 3차원 디자인 기술 ··························································25 <그림 3-1> 글로벌 패션테크의 지역별 시장 규모 및 전망 ···········································26 <그림 3-2> 글로벌 신발테크의 지역별 시장 규모 ·························································27 <그림 3-3> 뷰티 디바이스의 지역별 시장 규모 및 전망 ··············································27 <그림 3-4> 스티치픽스의 제품 매칭 과정 ·····································································28 <그림 3-5> 소보의 로봇 바느질 ····················································································29 <그림 3-6> 아디다스의 스트렁 로봇과 러닝화 ······························································30 <그림 3-7> 나이키 어댑트 BB ······················································································31 <그림 3-8> 퍼팩트의 주요 기술 ····················································································32 <그림 3-9> 페르소에서 맞춤형 화장품을 만드는 과정 ··················································33 <그림 3-10> 에이클로젯 서비스 ····················································································35 <그림 3-11> 파이 서비스 소개 화면 ·············································································36 <그림 3-12> 터틀체인의 사용자 화면 ···········································································37 <그림 3-13> 스마트 인솔의 활용 ··················································································38 <그림 3-14> 펄핏 서비스 ······························································································39 <그림 3-15> 헤어핏 서비스 ···························································································40 <그림 3-16> 루미니의 주요 기능 ··················································································41 <그림 4-1> 동남권 경공업 업종별 사업체수 및 종사자수 증감 ····································45 <그림 4-2> 전국 및 동남권 경공업 업종별 생산 증가율 ··············································45 <그림 4-3> 부산지역 스타일(패션, 신발, 뷰티) 산업별 사업체수(상), 종사자수(하) ······46 <그림 4-4> 부산지역 패션산업 제품출하액(상), 부가가치(하) ·······································47 <그림 4-5> 부산지역 신발산업 제품출하액(상), 부가가치(하) ·······································48 <그림 4-6> 부산지역 스타일 산업 입지계수 분석 ·························································49 <그림 4-7> 전국 ICT산업 현황 ·····················································································51 <그림 4-8> 부산지역 ICT산업 현황 ··············································································53 <그림 4-9> 업종 및 사업영역 ·······················································································56 <그림 4-10> 종사자수 ···································································································57 <그림 4-11> 분야별 경쟁력 수준 ··················································································59 <그림 4-12> (기업) 내부적 애로사항 ············································································61 <그림 4-13> (기업) 외부적 애로사항 ············································································61 <그림 4-14> 연구개발(R&D) 애로사항 ··········································································62 <그림 4-15> 테크 융합(접목) 시 기대효과 ····································································64 <그림 4-16> 스타일테크 산업 진출(확장) 애로사항 ······················································65 <그림 4-17> 부산 스타일테크 산업이 당면하고 있는 문제점 ·······································66 <그림 4-18> 부산시 특화 분야(스타일테크 산업 內) ····················································67 <그림 5-1> PEST 분석 (거시적/외부적) ·······································································76 <그림 5-2> SWOT 분석 (지역적/내부적) ·····································································81 <그림 5-3> 부산시 스타일테크 산업 육성전략(B-STYLE) ············································83 <그림 5-4> 부산 스타일테크 산업 육성방안 ·································································90