제1장 서 론
제2장 융복합 의료관광산업 접근
제3장 부산지역 융복합 의료관광산업 여건
제4장 부산지역 융복합 의료관광산업 육성 방안
제5장 결론
<표 1-1> 연구방법 ···········································································································3
<표 2-1> 의료관광의 정의 ·······························································································6
<표 2-2> 휴먼헬스케어관광산업 분류(안) ······································································17
<표 2-3> 해양바이오 산업 활성화 기본계획의 기대효과 ···············································20
<표 2-4> 혁신거점별 메가 프로젝트(안) ········································································21
<표 3-1> 여건분석 개요 ································································································23
<표 3-2> 부산 및 특·광역시 연평균 미세먼지 농도 추이 ············································32
<표 3-3> 부산지역 병의원 개소 현황 ···········································································33
<표 3-4> 부산지역 상설 카약체험장 실적 현황 ····························································36
<표 3-5> 부산지역 해양레저 이벤트 현황 ·····································································36
<표 3-6> 부산지역 웰니스관광 자원 유형 ·····································································38
<표 3-7> 부산지역 웰니스관광 수요와 시장규모 전망 ··················································39
<표 3-8> 전문가 의견조사 개요 ····················································································40
<표 3-9> 인터뷰 질문 내용 ···························································································40
<표 3-10> 휴먼헬스케어관광산업 분류체계 ···································································45
<표 3-11> 입지계수 산정식과 기반산업과의 관계 ·························································48
<표 3-12> 우리나라 의료산업의 투입구조 ·····································································49
<표 3-13> 우리나라 의료산업의 수요구조 ·····································································50
<표 3-14> 서울·부산 의료산업의 투입구조(2015년) ·····················································53
<표 3-15> 서울·부산 의료산업의 지역 간 투입구조(2015년) ·······································54
<표 3-16> 서울·부산 의료산업의 수요구조(2015년) ·····················································56
<표 3-17> 서울·부산 의료산업의 지역 간 수요구조(2015년) ·······································57
<표 3-18> H+CT산업(예비 모집단)의 사업체 기준 전국 내 비중(2019년) ···················59
<표 3-19> H+CT산업(예비 모집단)의 종사자 기준 전국 내 비중(2019년) ···················61
<표 3-20> H+CT산업(예비 모집단)의 사업체 기준 입지계수(2019년) ··························62
<표 3-21> H+CT산업(예비 모집단)의 종사자 기준 입지계수(2019년) ··························63
<표 4-1> 전국 소속별 선수현황(2022년 기준) ·····························································81
<표 5-1> 정책구상(안) 세부 내용 ··················································································93
<그림 1-1> 연구 흐름도 ··································································································4
<그림 2-1> 휴먼 삶의 지향점 변화 사례 ········································································7
<그림 2-2> 여가인식: 일과 여가의 균형 ·········································································8
<그림 2-3> 디지털 기술 고도화 사례 ··············································································9
<그림 2-4> 수요자 중심 정책추구 요인 사례 ·······························································10
<그림 2-5> 의료관광 정책 흐름도 ·················································································12
<그림 2-6> 휴먼헬스케어관광 접근을 위한 헬스케어 범위 ···········································14
<그림 2-7> 휴먼헬스케어관광(H+
CT) 개념도(안) ···························································15
<그림 2-8> 웰니스관광 및 해양치유산업 분류 자료 ·····················································16
<그림 2-9> 휴먼헬스케어관광산업 분류 체계도(안) ·······················································17
<그림 2-10> 메디컬 코리아 홈페이지 ···········································································18
<그림 2-11> 의료 해외진출 및 외국인환자 유치지원 종합계획 비전과 전략 ···············18
<그림 2-12> 해양치유 정책 흐름 ··················································································19
<그림 2-13> 해양바이오 산업 활성화 기본계획 비전 및 추진전략 ·······························19
<그림 2-14> 바이오·헬스산업 발전 비전과 전략 ··························································20
<그림 2-15> 바이오-異업종 융합 비즈니스 모델(예시) ·················································21
<그림 2-16> 지역 바이오 클러스터 현황 ······································································21
<그림 2-17> 2022 부산시 의료관광산업 비전과 전략 ·················································22
<그림 2-18> 부산지역 웰니스관광지 ·············································································22
<그림 2-19> 부산시 의료관광산업 추진체계 ·································································22
<그림 3-1> 2021 국민 여행활동 특성(전국:부산) ·························································24
<그림 3-2> 2021 외래관광객 여행활동 특성(전국:부산) ···············································26
<그림 3-3> 웰니스관광지 방문율과 부산해양치유 인식 정도 ········································27
<그림 3-4> 2020전국 외국인환자 유치 현황(실환자) ···················································28
<그림 3-5> 외국인환자 유치 현황 (전국:부산) ······························································28
<그림 3-6> 외국인환자 관광활동 의향현황 ···································································31
<그림 3-7> 부산연안 생태기반 해양수질 현황 ······························································32
<그림 3-8> 부산지역 외국인환자 유치 등록업체 및 병의원 현황 ·································34
<그림 3-9> 부산지역 관광자원 현황 ·············································································35
<그림 3-10> 부산지역 웰니스관광 자원 현황 및 자원 유형도 ·····································38
<그림 3-11> 원인연쇄분석 도표 ····················································································40
<그림 3-12> 의견조사 분석 결과 ··················································································43
<그림 3-13> 지역산업연관표의 기본구조 ······································································47
<그림 3-14> 정책방향 및 기본원칙 도출 과정 ·····························································68
<그림 4-1> 정책방향 체계도 ·························································································70
<그림 4-2> 정책방향에 따른 구상(안) ···········································································71
<그림 4-3> (가칭)휴먼헬스관광지구(단지) 조성(안) ························································74
<그림 4-4> 빈집 등급 및 활용 포스트 ·········································································75
<그림 4-5> 독일 대중교통요금 무제한 이벤트 사례 ·····················································76
<그림 4-6> 병원연계 스포츠의학센터 사례 ···································································81
<그림 4-7> 정부의 서비스 R&D 3대 추진과제 ····························································84
<그림 4-8> 여성 전문인력개발 사례 ·············································································85
<그림 4-9> 대관람차 형태의 휴먼헬스케어관광 플랫폼(안) ···········································87
<그림 4-10> 부산 크루즈 방문객 현황표 ······································································88
<그림 4-11> 경남 항노화산업 관련 사례 ······································································89
<그림 4-12> 지역 연합축제 사례 ··················································································90
