부산지역 라이프스타일산업 육성 방안
- 저자
- 김도관 외
- 정보분류
- 창의연구
- 발행년월
- 2019년 03월
- 발행부서
- 도시미래연구본부
- 목차
- 표목차
- 그림목차
제1장 연구개요······················································································ 1
1. 연구의 배경 및 목적 ·················································································· 1
2. 연구범위 및 연구방법 ················································································ 2
3. 연구의 주요 내용 ······················································································· 2
4. 라이프스타일산업의 개념 및 분류 ··························································· 4
1) 라이프스타일의 개념 ············································································ 4
2) 라이프스타일의 특성 ············································································ 5
3) 라이프스타일과 소비자행동 ································································· 6
4) 라이프스타일 제품과 비즈니스 ··························································· 7
5) 라이프스타일 기업 ················································································ 8
6) 라이프스타일산업 ·················································································· 9
제2장 소비자의 라이프스타일 분석················································· 11
1. 소비자 행동과 라이프스타일 ·································································· 11
1) 소비자 행동 ························································································· 11
2) 라이프스타일과 소비자 행동 ····························································· 16
3) 소비자 라이프스타일 ·········································································· 19
2. 소비자 라이프스타일 분석 방법 ····························································· 22
3. 부산지역 소비자 라이프스타일 분석 ····················································· 25
1) 설문조사 개요 ····················································································· 25
2) 부산 시민의 라이프스타일 ································································ 27
3) 소비자 라이프스타일 분석 ································································ 30
제3장 부산지역 라이프스타일 모태산업 분석······························ 38
1. 개요 ············································································································ 38
1) 라이프스타일 모태산업의 분류 ························································· 38
2) 부산지역 전(全)산업 현황분석 ·························································· 39
2. 부산지역 라이프스타일 모태산업 분석 ················································· 49
1) 현황분석 ······························································································· 49
2) 경쟁력분석 ························································································· 57
제4장 라이프스타일산업 육성 사례················································ 61
1. 포틀랜드 ···································································································· 61
1) 일반현황 ······························································································· 61
2) 지역 라이프스타일의 특징 ································································ 62
3) 라이프스타일산업 육성 ······································································ 65
2. 오스틴 ········································································································ 66
1) 일반현황 ······························································································· 66
2) 지역 라이프스타일의 특징 ································································ 68
3) 라이프스타일산업 육성 ······································································ 68
3. 브베 ············································································································ 72
1) 일반현황 ······························································································· 72
2) 지역 라이프스타일의 특징 ································································ 73
3) 라이프스타일산업 육성 ······································································ 74
4. 스몰란드 ···································································································· 76
1) 일반현황 ······························································································· 76
2) 지역 라이프스타일의 특징 ································································ 77
3) 라이프스타일산업 육성 ······································································ 78
5. 맨체스터 ···································································································· 79
1) 일반현황 ······························································································· 79
2) 지역 라이프스타일의 특징 ································································ 81
3) 라이프스타일산업 육성 ······································································ 82
6. 캘리포니아 ································································································· 84
1) 일반현황 ······························································································· 84
2) 지역 라이프스타일의 특징 ································································ 85
3) 라이프스타일산업 육성 ······································································ 87
7. 시사점 ········································································································ 89
제5장 라이프스타일산업 육성 방안··············································· 90
1. 핵심산업의 선정 ······················································································· 90
1) 선정기준 ······························································································· 90
2) 후보군 ·································································································· 91
3) 선정방법 ······························································································· 92
4) 핵심산업의 선정 ················································································· 94
2. 라이프스타일산업 육성 비전과 전략 ··················································· 107
1) 비전 ···································································································· 107
2) 전략 ···································································································· 108
3. 우선순위 산업(스포츠산업) 육성 방안 ················································· 109
1) 스포츠산업의 현황 ··········································································· 109
2) 스포츠산업 육성을 위한 SWOT분석 ············································· 112
3) 스포츠산업의 육성 비전 및 전략 ··················································· 116
4) 전략별 핵심 과제 ············································································· 120
abstract······························································································· 134
참고문헌····························································································· 137
[부록 1] 설문지·················································································· 142
[부록 2] 라이프스타일 모태산업 분류·········································· 152
[부록 3] 스포츠산업 특수분류························································ 155