부산지역 로컬수출 실태 분석 및 직접수출 전환방안
- 저자
- 김도관
- 정보분류
- 창의연구
- 발행년월
- 2014년 02월
- 발행부서
- 도시미래연구본부
- 목차
- 표목차
- 그림목차
Ⅰ. 서론
1. 연구의 배경 및 목적 ·····························································3
2. 연구 범위 및 연구방법···························································4
3. 연구의 주요 내용····································································5
Ⅱ. 공급망 관리와 분석모형
1. 공급망 관리의 개념·······························································9
1) 가치사슬(Value Chain)과 업무재설계(Business Process Reengineering)······ 9
2) 공급망 관리(Supply Chain Management, SCM)의 개념····12
2. 공급망 관리 발전과정과 구성요소····································15
1) 공급망 관리 발전단계·························································15
2) 공급망 관리의 구성요소·····················································16
3. 수출과 수출마케팅·······························································18
1) 수출의 구분········································································· 18
2) 수출마케팅··········································································· 19
4. 분석모형 ·············································································· 20
1) 회귀분석 모형 : SCM과 성과의 관계·······························20
2) 중소기업의 간접수출 추계방법········································ 22
Ⅲ. 부산지역 산업구조와 수출입 추이
1. 부산지역 경제현황 ······························································27
2. 부산지역 산업구조 현황······················································29
1) 전체 산업구조 현황······························································29
2) 부산 지역의 제조업 업종별 현황······································ 30
3. 부산 지역의 수출입 현황 및 추이······································33
1) 부산지역 수출입 현황 및 추이 ········································· 33
2) 국가별 주요 수출입국 현황 및 추이································· 35
3) 규모별 수출 현황 및 추이 ··················································37
4) 업종별 수출 현황 및 추이 ··················································39
5) 업종별 수입 현황 및 추이 ··················································41
Ⅳ. 부산지역 로컬수출 실태 분석
1. 업체 현황 및 판매 구조························································45
1) 조사개요················································································ 45
2) 업체 기본 현황·······································································45
3) 판매 구조··············································································· 52
2. 수출 현황 및 계획································································· 57
1) 수출여부················································································· 57
2) 수출하지 않는 이유······························································ 59
3) 수출 지원 기관········································································61
4) 수출의 주요 전략····································································62
5) 수출의 제품 전략··································································· 64
6) 수출 애로사항·········································································66
3. 공급망 관리 ··········································································· 68
1) 공급망 관리 인지도 ·······························································68
2) 주로 사용하고 있는 SCM 프로세스··································· 69
3) SCM의 인식정도·····································································71
4) SCM 구축 정도·······································································73
5) 성과 평가················································································· 75
4. 수출 지원정책··········································································76
1) 로컬수출 인지도······································································76
2) 내국신용장과 구매확인서 발급받은 경험·························· 76
3) 구매확인서 발급 업무 일원화 인지도································· 77
4) 온라인 구매확인서 발급받은 경험······································ 78
5) 내국신용장 전자개설 필요성··············································· 78
6) 수출 지원 기관으로부터 수출 지원을 받은 경험·············· 79
7) 부산시와 관련 지원 기관에서의 수출 지원 필요성·········· 80
8) 향후 핵심 수출 인프라 지원 사업·········································81
9) 향후 핵심 수출마케팅 활동 지원 사업······························· 83
5. 분석모형의 적용····································································· 85
1) 회귀분석 모형의 적용·····························································85
2) 간접수출 추계··········································································94
Ⅴ. 부산지역 직접수출 전환 방안
1. 직접수출 전환을 위한 SWOT분석······································109
1) 강점(Strength) ······································································109
2) 약점(Weakness) ································································ 110
3) 기회(Opportunity) ······························································ 112
4) 위협(Threat) ······································································· 114
2. 기본 방향 및 목표 ······························································· 115
1) 기본방향 ··············································································· 115
2) 목표 ······················································································· 115
3. 전략 및 과제 ········································································· 116
1) 전략 1 : 수출전환 촉진(Motivation) ································ 116
2) 전략 2 : 수출 밀착지원 (Mentoring) ······························· 118
3) 전략 3 : 수출마케팅 강화(Marketing) ····························· 122
4) 전략 4 : 수출 역량 극대화(Maximizing) ······················· 127
Abstract 130
참고문헌 132
부록 134