N
부산연구원 아카이브

부산지역 라이프스타일산업 육성 방안

저자
김도관 외
정보분류
창의연구
발행년월
2019년 03월
발행부서
도시미래연구본부
  • 목차
  • 표목차
  • 그림목차
제1장 연구개요······················································································ 1 1. 연구의 배경 및 목적 ·················································································· 1 2. 연구범위 및 연구방법 ················································································ 2 3. 연구의 주요 내용 ······················································································· 2 4. 라이프스타일산업의 개념 및 분류 ··························································· 4 1) 라이프스타일의 개념 ············································································ 4 2) 라이프스타일의 특성 ············································································ 5 3) 라이프스타일과 소비자행동 ································································· 6 4) 라이프스타일 제품과 비즈니스 ··························································· 7 5) 라이프스타일 기업 ················································································ 8 6) 라이프스타일산업 ·················································································· 9 제2장 소비자의 라이프스타일 분석················································· 11 1. 소비자 행동과 라이프스타일 ·································································· 11 1) 소비자 행동 ························································································· 11 2) 라이프스타일과 소비자 행동 ····························································· 16 3) 소비자 라이프스타일 ·········································································· 19 2. 소비자 라이프스타일 분석 방법 ····························································· 22 3. 부산지역 소비자 라이프스타일 분석 ····················································· 25 1) 설문조사 개요 ····················································································· 25 2) 부산 시민의 라이프스타일 ································································ 27 3) 소비자 라이프스타일 분석 ································································ 30 제3장 부산지역 라이프스타일 모태산업 분석······························ 38 1. 개요 ············································································································ 38 1) 라이프스타일 모태산업의 분류 ························································· 38 2) 부산지역 전(全)산업 현황분석 ·························································· 39 2. 부산지역 라이프스타일 모태산업 분석 ················································· 49 1) 현황분석 ······························································································· 49 2) 경쟁력분석 ························································································· 57 제4장 라이프스타일산업 육성 사례················································ 61 1. 포틀랜드 ···································································································· 61 1) 일반현황 ······························································································· 61 2) 지역 라이프스타일의 특징 ································································ 62 3) 라이프스타일산업 육성 ······································································ 65 2. 오스틴 ········································································································ 66 1) 일반현황 ······························································································· 66 2) 지역 라이프스타일의 특징 ································································ 68 3) 라이프스타일산업 육성 ······································································ 68 3. 브베 ············································································································ 72 1) 일반현황 ······························································································· 72 2) 지역 라이프스타일의 특징 ································································ 73 3) 라이프스타일산업 육성 ······································································ 74 4. 스몰란드 ···································································································· 76 1) 일반현황 ······························································································· 76 2) 지역 라이프스타일의 특징 ································································ 77 3) 라이프스타일산업 육성 ······································································ 78 5. 맨체스터 ···································································································· 79 1) 일반현황 ······························································································· 79 2) 지역 라이프스타일의 특징 ································································ 81 3) 라이프스타일산업 육성 ······································································ 82 6. 캘리포니아 ································································································· 84 1) 일반현황 ······························································································· 84 2) 지역 라이프스타일의 특징 ································································ 85 3) 라이프스타일산업 육성 ······································································ 87 7. 시사점 ········································································································ 89 제5장 라이프스타일산업 육성 방안··············································· 90 1. 핵심산업의 선정 ······················································································· 90 1) 선정기준 ······························································································· 90 2) 후보군 ·································································································· 91 3) 선정방법 ······························································································· 92 4) 핵심산업의 선정 ················································································· 94 2. 라이프스타일산업 육성 비전과 전략 ··················································· 107 1) 비전 ···································································································· 107 2) 전략 ···································································································· 108 3. 우선순위 산업(스포츠산업) 육성 방안 ················································· 109 1) 스포츠산업의 현황 ··········································································· 109 2) 스포츠산업 육성을 위한 SWOT분석 ············································· 112 3) 스포츠산업의 육성 비전 및 전략 ··················································· 116 4) 전략별 핵심 과제 ············································································· 120 abstract······························································································· 134 참고문헌····························································································· 137 [부록 1] 설문지·················································································· 142 [부록 2] 라이프스타일 모태산업 분류·········································· 152 [부록 3] 스포츠산업 특수분류························································ 155