포스트 코로나 시대, 부산지역 웰니스관광 활성화 방안
- 저자
- 박경옥 외4
- 정보분류
- 정책연구
- 발행년월
- 2021년 03월
- 발행부서
- 해양·관광연구실
- 목차
- 표목차
- 그림목차
제1장 서론 ····························································································· 1
1. 연구배경 및 목적 ······················································································· 1
2. 연구범위 및 방법 ······················································································· 3
제2장 포스트 코로나 시대, 웰니스관광 접근 ································· 5
1. 왜 웰니스관광인가? ··················································································· 5
2. 웰니스관광 이해 ························································································· 6
1) 용어 정의 ······························································································· 6
2) 웰니스 차원과 활동 ·············································································· 8
3. 웰니스 자원·관광활동 ················································································· 9
1) 웰니스 자원 ··························································································· 9
2) 웰니스관광 활동 ················································································· 11
4. 세계 웰니스관광 시장 ·············································································· 12
5. 선행연구 검토 ··························································································· 14
제3장 웰니스관광, 국내 정책동향 및 국외 사례 ·························· 16
1. 국내 정책동향 ··························································································· 16
1) 문화체육관광부 ··················································································· 16
2) 해양수산부 ··························································································· 18
3) 산림청 ·································································································· 20
4) 환경부 ·································································································· 20
5) 부산시 ·································································································· 22
2. 국외 동향 및 사례 ··················································································· 24
1) 일본 ······································································································ 24
2) 중국 ······································································································ 26
3) 오스트레일리아 ··················································································· 28
4) 크로아티아 ··························································································· 30
3. 시사점 ········································································································ 31
제4장 부산지역 웰니스관광 여건 ··················································· 33
1. 부산지역 웰니스관광 자원 ······································································ 34
1) 현황 ······································································································ 34
2) 자원 유형화 ························································································· 37
2. 부산지역 웰니스관광 수요전망 ······························································· 40
1) 기초 자료 ··························································································· 40
2) 관광수요 및 시장규모 전망 ···························································· 42
3. 2018-2019 추천 웰니스관광 이용자 만족도 조사 요약 ···················· 44
1) 주요 내용 ····························································································· 44
4. 의견조사 ···································································································· 48
1) 개요 ······································································································ 48
2) 조사 결과 ····························································································· 49
5. 시사점 ········································································································ 54
제5장 포스트 코로나 시대, 부산지역 웰니스관광 활성화 방안 ···· 58
1. 정책방향 ···································································································· 58
1) 기본원칙 ······························································································· 58
2) 핵심가치 ······························································································· 59
2. 정책구상(안) ······························································································ 60
1) B-웰니스 문화화 ················································································· 61
2) BM∙W 명품화 ‘Freemium’ ···························································· 66
3) B-웰니스관광 특성화 ········································································· 71
4) B-웰니스관광 플랫폼화 ····································································· 82
제6장 결론 ·························································································· 86
1. 요약 ············································································································ 86
2. 정책제언 ···································································································· 88
1) 적극행정의 주체(主體) 필요 ··································································· 88
2) BM⦁W(Busan Medical⦁Wellness) 산업화 구상 ······························ 88
3) 누구나 즐길 수 있는 웰니스관광 환경 조성 ········································ 89
4) 시민자산화 적극 추진 ·············································································· 89
5) 자연과 인간이 공존할 수 있는 기능 강화 ············································ 90
Abstract ································································································· 91
참고문헌 ······························································································ 93
부록 ······································································································ 97
1. 전국 웰니스관광지 선정현황 ·································································· 97
2. 웰니스관광 관련 환경성질환 예방·관리센터 현황 ······························· 99
3. 기타 국외 사례 ······················································································· 100
4. 현장조사 ·································································································· 105