제1장 부산 골목상권 진단과 활성화 필요성··········································· 1
1. 골목상권의 재조명 ································································································ 1
1) 문제의식 ··········································································································· 1
2) 골목상권의 개념적 정의 ················································································ 3
3) 기존연구 검토 ································································································· 6
4) 부산의 골목상권 개념 정의 ··········································································· 8
5) 연구흐름 ··········································································································· 9
2. 부산의 골목상권 현황 ························································································ 10
1) 부산지역 자영업 현황 ·················································································· 10
2) 부산지역 골목상권 현황 ·············································································· 11
3. 부산지역 골목상권 활성화 필요성 ··································································· 13
제2장 골목상권 지원현황 및 도시재생 활성화 연계·························· 15
1. 부산시 골목상권 지원 현황 ·············································································· 15
2. 골목상권 활성화사업과 도시재생사업의 연계 ················································ 16
3. 골목상권 활성화 국내외 사례 분석 ································································· 17
1) 국외사례 ········································································································· 17
2) 국내사례 ········································································································· 20
3) 시사점 ············································································································ 22
제3장 부산시 주요 골목상권 현황 및 실태조사································· 23
1. 조사개요 ··············································································································· 23
1) 조사범위 ········································································································· 24
2) 조사방법 ········································································································· 25
2. 조사결과 ··············································································································· 26
1) 범일동 미싱골목 ··························································································· 26
2) 망미동 망미단길 ··························································································· 38
3) 전포동 카페거리 ··························································································· 52
3. 실태조사 함의점 ································································································· 67
1) 유동인구 관련 ······························································································· 67
2) 골목상권 활성화 방안 ·················································································· 67
3) 주변지역 도시재생 연계방안 ······································································· 68
4) 골목상권에 대한 현황자료 부족 ································································· 68
5) 골목상권의 상태와 성장단계에 따른 차별적 정책대안의 필요성 ·········· 68
제4장 정책방향 및 제도 개선································································· 69
1. 정책 방향 및 구상 ····························································································· 69
2. 정책전략 ··············································································································· 70
1) 마중물 시책 ··································································································· 71
2) 활성화 시책 ··································································································· 78
3) 안정화 시책 ··································································································· 85
3. 제도개선 방안 ····································································································· 92
1) 부산형 골목 도시재생 마스터플랜 수립 ···················································· 92
2) 골목상권지원센터 운영 ················································································ 93
3) 골목상권 활성화 조례 제정 ········································································ 93
제5장 결론·································································································· 94
Abstract········································································································ 95
참고문헌······································································································ 97
부록············································································································ 102
부록1. 주요 ‘~리단길’ 관련 주요사항 ······························································ 102
부록2. 부산지역 골목상권 현황 ········································································ 104
부록3. 골목상권 관련 중앙정부 지원정책 ······················································· 107
부록4. 인터뷰 설문지 ························································································· 115
<표 Ⅰ-1> 주요 상권 형태별 특징 ······································································· 4
<표 Ⅰ-2> 45개 생활밀착형 업종 ········································································ 5
<표 Ⅰ-3> 부산지역 도·소매업, 숙박·음식업 소상공인 과밀현황 ·················· 11
<표 Ⅱ-1> 도시재생과 상권활성화 사업 비교 ·················································· 17
<표 Ⅱ-2> 알트작센하우젠 도시재생지원사업 추진과정 ································· 18
<표 Ⅱ-3> 킹스톤 퍼스트 상업향상지구 진화과정 ··········································· 19
<표 Ⅲ-1> 연구 대상지 행정구역 및 특징 ························································ 25
<표 Ⅲ-2> 연구대상지 조사방법 ········································································· 25
<표 Ⅲ-3> 미싱골목 내 문화재 현황 ································································· 27
<표 Ⅲ-4> 범일동 미싱골목 생활밀착형 업종 입점현황 ································· 28
<표 Ⅲ-5> 미싱골목 대상지 업종별 창·폐업 현황(2017-2018) ····················· 32
<표 Ⅲ-6> 미싱골목 거래건수(2014.05~2018.03) ············································ 33
<표 Ⅲ-7> 망미단길 행정동 인구현황 ······························································· 39
<표 Ⅲ-8> 망미단길 생활밀착형 업종 입점현황 ·············································· 41
<표 Ⅲ-9> 망미단길 대상지 업종별 창·폐업 현황(2017-2018) ····················· 45
<표 Ⅲ-10> 망미단길 조사대상지 거래건수(2014.05~2018.03) ····················· 48
<표 Ⅲ-11> 전포카페거리 주요업종 입점 현황 ················································ 55
<표 Ⅲ-12> 전포카페거리 생활밀착형 업종 입점현황 ····································· 57
<표 Ⅲ-13> 전포카페거리 대상지 업종별 창·폐업 현황(2017-2018) ············ 61
<표 Ⅲ-14> 전포동 조사대상지 거래건수(2014.05~2018.03) ························· 62
<표 Ⅳ-1> 2019 부산 건설공사 발주계획 ························································· 81
<표 Ⅳ-2> 상업향상지구 BID 장점 ·································································· 83
<표 Ⅳ-3> 경복궁 서측(서촌) 지구단위계획 재정비(2016) ····························· 86
<표 Ⅳ-4> 젠트리피케이션 해결을 위한 자율적 협력 사례 ··························· 89
<표 Ⅳ-5> 파리 보호상업가로 지정 ··································································· 90
<표 Ⅳ-6> 미국 클리블랜드 공동체 자산 형성 ················································ 92
<그림 Ⅰ-1> 연구의 목적 ······················································································ 3
<그림 Ⅰ-2> 부산형 골목상권 및 골목점포 개념 ··············································· 9
<그림 Ⅰ-3> 연구방법 ·························································································· 10
<그림 Ⅰ-4> 골목상권 내외부 위기요인 ···························································· 11
<그림 Ⅰ-5> 부산지역 골목상권 위치도 ···························································· 12
<그림 Ⅱ-1> 부산시 중소상공인지원 정책 목표 및 세부사업(2019년) ········· 16
<그림 Ⅱ-2> 킹스턴퍼스트 지구 BID 체계도 ··················································· 20
<그림 Ⅲ-1> 연구대상지 ······················································································ 24
<그림 Ⅲ-2> 범일동 미싱골목 주변 상권현황 ·················································· 27
<그림 Ⅲ-3> 범일동 미싱골목 업종분포도 ························································ 29
<그림 Ⅲ-4> 미싱골목 대상지 시간대별 유동인구 ··········································· 30
<그림 Ⅲ-5> 미싱골목 연령별 유동인구 ···························································· 30
<그림 Ⅲ-6> 미싱골목 요일별 유동인구 ···························································· 30
<그림 Ⅲ-7> 미싱골목 H사 카드매출(2017-2018년) ······································· 31
<그림 Ⅲ-8> 미싱골목 대상지 창·폐업 현황(2017-2018) ······························· 31
<그림 Ⅲ-9> 동구 도시재생뉴딜사업 마스터플랜 ············································· 32
<그림 Ⅲ-10> 미싱골목 공시지가 상승률 및 변동률(2014-2019) ················· 33
<그림 Ⅲ-11> 망미단길 대상지 주변 현황 ························································ 38
<그림 Ⅲ-12> B-con 그라운드 조성지역 ························································· 39
<그림 Ⅲ-13> 망미단길에서 운영 중인 독립서점 ············································ 41
<그림 Ⅲ-14> 망미단길 업종분포도 ··································································· 42
<그림 Ⅲ-15> 망미단길 대상지 시간대별 유동인구 ········································ 43
<그림 Ⅲ-16> 망미단길 연령별 유동인구 ························································· 43
<그림 Ⅲ-17> 망미단길 요일별 유동인구 ························································· 43
<그림 Ⅲ-18> 망미단길 H사 카드매출(2017-2018년) ····································· 44
<그림 Ⅲ-19> 망미단길 대상지 창·폐업 현황(2017-2018) ····························· 44
<그림 Ⅲ-20> 수영구 도시재생뉴딜사업 마스터플랜 ······································· 45
<그림 Ⅲ-21> B-con 그라운드 조감도 ····························································· 46
<그림 Ⅲ-22> 망미단길_망미동 공시지가 상승률 및 변동률(2014-2019) ··· 47
<그림 Ⅲ-23> 망미단길_수영동 공시지가 상승률 및 변동률(2014-2019) ··· 47
<그림 Ⅲ-24> 망미단길_광안동 공시지가 상승률 및 변동률(2014-2019) ··· 48
<그림 Ⅲ-25> 전포카페거리 주변환경 ······························································· 53
<그림 Ⅲ-26> 전포카페거리 업종분포도 ··························································· 58
<그림 Ⅲ-27> 전포카페거리 대상지 시간대별 유동인구 ································· 59
<그림 Ⅲ-28> 전포카페거리 연령별 유동인구 ·················································· 59
<그림 Ⅲ-29> 전포카페거리 요일별 유동인구 ·················································· 59
<그림 Ⅲ-30> 전포동 대상지 H사 카드매출(2017-2018년) ··························· 60
<그림 Ⅲ-31> 전포카페거리 대상지 창·폐업 현황(2017-2018) ····················· 60
<그림 Ⅲ-32> 전포카페거리 공시지가 변동률 분석(2014-2019) ··················· 62
<그림 Ⅲ-33> 상권 성장단계 및 매출단계에 따른 정책 ································· 68
<그림 Ⅳ-1> 골목상권 활성화 정책 방향 ·························································· 70
<그림 Ⅳ-2> 골목상권 활성화 정책구상 ···························································· 71
<그림 Ⅳ-3> 1913 송정역시장 공동마케팅 ······················································· 78
<그림 Ⅳ-4> 아동수당 단계적 도입 시 비교 ···················································· 80
<그림 Ⅳ-5> 부산 골목상권 지역화폐 도입방안 ·············································· 81
<그림 Ⅳ-6> 골목상권 재생기법의 3유형 ························································· 83
<그림 Ⅳ-7> 젠트리피케이션 발생과정 ······························································ 85
