제1장 연구 개요 ···················································································· 1
1. 연구 배경 ····································································································· 1
2. 연구 목적 ····································································································· 2
3. 연구 범위와 방법 ······················································································· 3
제2장 지원사업 현황 ··········································································· 5
1. 개요 ·············································································································· 5
2. 해외전시회・박람회 ···················································································· 7
3. 해외무역사절단 ··························································································· 9
4. 해외바이어 초청 상담회 ·········································································· 10
5. 기관 특화 사업 ························································································· 11
1) 부산테크노파크 ··················································································· 13
2) 부산경제진흥원 ··················································································· 15
3) 코트라(KOTRA) ··················································································· 15
4) 기타 기관 ····························································································· 15
제3장 조사 설계 ················································································· 16
1. 모집단과 표본 ··························································································· 16
2. 설문 문항의 설계 ····················································································· 17
3. 조사 실시 ·································································································· 18
4. 응답기업 기초 통계량 ·············································································· 18
제4장 참여기업 만족도 ····································································· 21
1. 사업유형별 만족도와 재참가의향 ··························································· 21
2. 해외전시회 지원사업 ················································································ 23
3. 무역사절단 파견사업 ················································································ 30
4. 해외바이어 초청 상담회 ·········································································· 36
5. 경쟁력 사업 ······························································································· 41
6. 만족/불만족 이유 ····················································································· 45
제5장 정책효과와 우선순위 ····························································· 50
1. 정책효과 추정 방법 ················································································· 50
2. 판매 증가 ·································································································· 51
1) 수출액 효과 ························································································· 52
2) 매출액 효과 ························································································· 56
3. 사업 확대 우선순위 ················································································· 57
4. 지원사업의 문제점 응답 ·········································································· 59
제6장 사업실태 분석결과와 개선방안 ············································ 60
1. 사업실태 ···································································································· 60
1) 수혜기업수 ··························································································· 60
2) 소기업・소상공인 비중 ······································································ 61
3) 최근 3년 수출 감소세 ········································································ 62
4) 유형별 만족도 ····················································································· 62
5) 기관별 만족도 ····················································································· 62
6) 만족도, 재참가의향에 대한 속성 ······················································ 63
7) 판매 증진 효과 ··················································································· 63
8) 사업확대 우선순위 ·············································································· 64
9) 수출확대 희망지역 ·············································································· 64
2. 사업 개선을 위한 시사점 ········································································ 64
3. 개선 과제와 방안 ····················································································· 67
1) 부산시 종합 조사・분석 정기화 ······················································· 68
2) 지원효과에 기초한 사업 설계 ··························································· 70
3) 산학협력 교육프로그램 강화 ····························································· 71
4) 인터넷경제 확장에 대응 ···································································· 72
5) 정책만족도 모니터링 ·········································································· 73
참고문헌 ······························································································ 76
부 록 ·································································································· 77
부록 A. 해외진출・마케팅사업 참가기업 수 현황 ···································· 77
부록 B. 사업 인지 채널 ··············································································· 80
부록 C. 지원사업에 대한 문제점 전체 응답 ············································· 81
부록 D. 설문지 ······························································································ 89
<표 Ⅱ-1> 수행기관별・참여건수별 기업수 ···················································· 6
<표 Ⅱ-2> 전시회・박람회・상품전 참여기업수 ············································ 8
<표 Ⅱ-3> 무역사절단 참여기업수 ··································································· 9
<표 Ⅱ-4> 해외바이어 초청 상담회 참여기업수 ·········································· 11
<표 Ⅱ-5> 기관특화 지원사업과 참가기업 수 ·············································· 12
<표 Ⅲ-1> 표본의 수행기관별・참여횟수별 기업수 ····································· 17
<표 Ⅲ-2> 상시종업원 수 ················································································ 19
<표 Ⅲ-3> 최근 3년 매출액 ············································································ 19
<표 Ⅲ-4> 최근 3년 수출액 (표본 vs. 한국무역협회) ································ 20
<표 Ⅳ-1> 유형별 만족도, 재참가의향 평균값 ············································· 22
<표 Ⅳ-2> 유형별 종합만족도 평균 비교 ····················································· 22
<표 Ⅳ-3> 유형별 재참가의향 평균 비교 ····················································· 23
<표 Ⅳ-4> 속성별 만족도, 재참가의향 평균값 (해외전시회) ····················· 24
<표 Ⅳ-5> 기관별 만족도, 재참가의향 평균값 (해외전시회) ····················· 25
<표 Ⅳ-6> 기관별 종합만족도 평균 비교 (해외전시회) ······························ 25
<표 Ⅳ-7> 기관별 재참가의향 평균 비교 (해외전시회) ······························ 26
<표 Ⅳ-8> 회귀분석 (해외전시회) ·································································· 28
<표 Ⅳ-9> 로지스틱회귀분석 (해외전시회) ··················································· 29
<표 Ⅳ-10> 속성별 만족도 (무역사절단) ······················································· 30
<표 Ⅳ-11> 기관별 만족도, 재참가의향 평균값 (무역사절단) ··················· 31
<표 Ⅳ-12> 종합만족도 평균 비교 (무역사절단) ········································· 31
<표 Ⅳ-13> 재참가의향 평균 비교 (무역사절단) ········································· 32
<표 Ⅳ-14> 회귀분석 (무역사절단) ································································ 35
<표 Ⅳ-15> 로지스틱회귀분석 (무역사절단) ················································· 35
<표 Ⅳ-16> 속성별 만족도 (초청상담회) ······················································· 36
<표 Ⅳ-17> 기관별 만족도, 재참가의향 평균값 (초청상담회) ··················· 37
<표 Ⅳ-18> 종합만족도 평균 비교 (초청상담회) ········································· 37
<표 Ⅳ-19> 재참가의향 평균 비교 (초청상담회) ········································· 38
<표 Ⅳ-20> 회귀분석 (초청상담회) ································································ 39
<표 Ⅳ-21> 로지스틱회귀분석 (초청상담회) ················································· 40
<표 Ⅳ-22> 속성별 만족도 (경쟁력 사업) ····················································· 41
<표 Ⅳ-23> 기관별 만족도, 재참가의향 (경쟁력 사업) ······························· 42
<표 Ⅳ-24> 종합만족도 평균 비교 (경쟁력 사업) ······································· 42
<표 Ⅳ-25> 재참가의향 평균 비교 (경쟁력 사업) ······································· 42
<표 Ⅳ-26> 회귀분석 (경쟁력 사업) ······························································ 44
<표 Ⅳ-27> 로지스틱회귀분석 (경쟁력 사업) ··············································· 44
<표 Ⅳ-28> 만족/불만족 이유 (전시회) ························································ 46
<표 Ⅳ-29> 만족/불만족 이유 (무역사절단) ················································· 47
<표 Ⅳ-30> 만족/불만족 이유 (초청상담회) ················································· 48
<표 Ⅳ-31> 만족/불만족 이유 (경쟁력사업) ················································· 49
<표 Ⅴ-1> 이중차이법: 정책효과의 식별 ······················································ 51
<표 Ⅴ-2> 수출성과 비교 (전시회) ································································ 52
<표 Ⅴ-3> 수출성과 비교 (사절단) ································································ 52
<표 Ⅴ-4> 수출성과 비교 (상담회) ································································ 53
<표 Ⅴ-5> 연간 참가횟수에 따른 수출증가율 비교 ···································· 54
<표 Ⅴ-6> 매출액 비교 (전시회) ···································································· 56
<표 Ⅴ-7> 매출액 비교 (사절단) ···································································· 56
<표 Ⅴ-8> 매출액 비교 (상담회) ···································································· 57
<표 Ⅴ-9> 지원사업 확대 우선순위 (유경험 무경험 전체) ························· 58
<표 Ⅴ-10> 지원사업 확대 우선순위 (유경험 업체만) ································ 58
<표 Ⅴ-11> 주 수출국 또는 지역 (다중응답) ··············································· 59
<표 부록-1> 사업별・수행기관별 참가기업 수 ·········································· 77
<표 부록-2> 2017 해외전시회 참가기업 수 ················································· 78
<표 부록-3> 2017 해외무역사절단 참가기업 수 ········································· 79
<표 부록-4> 2017 해외바이어 초청 상담회 참가기업 수 ·························· 79
<표 부록-5> 참가 해외마케팅지원사업 최초 인지 경로 ····························· 80
<표 부록-6> 부산시 지원 해외마케팅지원사업의 문제점 ··························· 81
<그림 Ⅰ-1> 연구의 구조 ·················································································· 4
<그림 Ⅱ-1> 기업별 참가건수 ··········································································· 7
<그림 Ⅱ-2> 수행기관과 기업별 참가건수 (해외전시회) ······························· 8
<그림 Ⅱ-3> 수행기관과 기업별 참가건수 (해외무역사절단) ····················· 10
<그림 Ⅱ-4> 수행기관과 기업별 참가건수 (바이어초청상담회) ················· 11
<그림 Ⅳ-1> 사업유형별 종합 만족도 ··························································· 21
<그림 Ⅳ-2> 전반적인 만족도 (전시회) ························································· 24
<그림 Ⅳ-3> 한국무역협회 (해외전시회) ······················································· 26
<그림 Ⅳ-4> 부산경제진흥원 (해외전시회) ··················································· 27
<그림 Ⅳ-5> 부산상공회의소 (해외전시회) ··················································· 27
<그림 Ⅳ-6> 코트라 (해외전시회) ·································································· 27
<그림 Ⅳ-7> 속성별 영향 비교 (해외전시회) ··············································· 29
<그림 Ⅳ-8> 전반적인 만족도 (무역사절단) ················································· 30
<그림 Ⅳ-9> 부산경제진흥원 (무역사절단) ··················································· 33
<그림 Ⅳ-10> 부산조선해양기자재공업협동조합 (무역사절단) ··················· 33
<그림 Ⅳ-11> 부산상공회의소 (무역사절단) ················································· 33
<그림 Ⅳ-12> 중소기업진흥공단 (무역사절단) ············································· 34
<그림 Ⅳ-13> 코트라 (무역사절단) ································································ 34
<그림 Ⅳ-14> 속성별 영향 비교 (무역사절단) ············································· 36
<그림 Ⅳ-15> 전반적인 만족도 (초청상담회) ··············································· 37
<그림 Ⅳ-16> 중소기업진흥공단 (초청상담회) ············································· 38
<그림 Ⅳ-17> 부산경제진흥원 (초청상담회) ················································· 39
<그림 Ⅳ-18> 속성별 영향 비교 (초청상담회) ············································· 40
<그림 Ⅳ-19> 전반적인 만족도 (경쟁력 사업) ············································· 41
<그림 Ⅳ-20> 부산테크노파크 (경쟁력 사업) ··············································· 43
<그림 Ⅳ-21> 부산경제진흥원 (경쟁력 사업) ··············································· 43
<그림 Ⅳ-22> 속성별 영향 비교 (경쟁력 사업) ··········································· 45
<그림 Ⅴ-1> 참여빈도에 따른 수출증가율 비교 ·········································· 55
<그림 Ⅵ-1> 종사자수 규모별 수혜기업 비중 ·············································· 61
<그림 Ⅵ-2> 데이터에 기반한 선순환 수출지원사업 체계 ························· 68
<그림 Ⅵ-3> 해외바이어 제품정보수집 루트 ················································ 72
