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부산연구원 아카이브

아세안진출을 통한 부산 수출시장의 다변화 방안

저자
장정재 외
정보분류
정책연구
발행년월
2019년 03월
발행부서
도시미래연구본부
  • 목차
  • 표목차
  • 그림목차
제1장 서론····························································································· 1 1. 연구 배경 및 목적 ····················································································· 1 2. 연구 범위 및 방법 ····················································································· 2 1) 연구 범위 ······························································································· 2 2) 연구 방법 ······························································································· 2 3) 선행 연구와 차별성 ·············································································· 3 3. 연구 내용 및 기대효과 ·············································································· 6 1) 연구 내용 ······························································································· 6 2) 기대 효과 ······························································································· 6 제2장 신시장으로 급부상한 ASEAN·················································· 7 1. ASEAN에 주목하는 이유 ·········································································· 7 1) 성장 잠재력 높은 시장 ········································································ 7 2) 한류 영향 속 제품 신뢰도 상승 ························································· 9 3) 식품 신시장 ‘할랄’의 중심 ································································ 10 2. ASEAN 수출시장 주요이슈 ···································································· 10 1) ASEAN 내 산업재편 활발 ································································ 10 2) 중국 의존도 심화 ··············································································· 11 3) 경제통합 가속화 아래 연계성 강화 ················································· 12 3. 부산의 ASEAN 수출 현황 ······································································ 13 1) 부산의 수출금액 ················································································· 13 2) 부산의 주요 수출품목 ········································································ 15 3) 부산수출의 지역특화도 ······································································ 16 제3장 부산기업의 대ASEAN 진출 실태조사··································· 19 1. 조사 개요 ·································································································· 19 2. 조사 결과 ·································································································· 22 1) 수출 구조 ····························································································· 22 2) 수출 전망 ····························································································· 24 3) 수출 애로사항 ····················································································· 31 4) 정책지원 요구 ····················································································· 34 3. 시사점 ········································································································ 38 1) 베트남 수출에 대한 높은 기대감 ····················································· 38 2) 유망시장으로 베트남을 높게 평가 ··················································· 38 3) 베트남 수출 만족도는 긍정적 ··························································· 38 4) 가격경쟁 어려움에 직면 ···································································· 39 제4장 베트남 비즈니스 환경 분석················································· 40 1. 베트남의 중요성 ······················································································· 40 1) 수출 유망시장으로 부상 ···································································· 40 2) 소득수준 향상 ····················································································· 41 3) 유통 발달 ····························································································· 41 2. 베트남 경제 현황 ····················································································· 42 1) 면적 및 인구 ······················································································· 42 2) 국내총생산 ··························································································· 43 3) 소비 현황 ····························································································· 44 3. 베트남의 주요 교역 국가 및 품목 ························································· 45 1) 베트남의 주요 수입품목 ···································································· 45 2) 한국과의 교역 ····················································································· 50 4. 한국산 제품에 대한 평가와 사례 ··························································· 56 1) 긍정적 평가와 배경 ············································································ 56 2) 한국산 제품 사례 ··············································································· 58 제5장 결론 및 정책제언··································································· 64 1. 결론: 부산의 베트남수출 확대방안 ························································ 64 1) ASEAN 수출시장의 특성 ·································································· 64 2) 수출 표적시장으로써 베트남의 위상 ··············································· 68 3) 베트남 수출 확대방안 ········································································ 71 2. 정책제언: 부산의 ASEAN 수출 확대방안 ············································ 77 1) 지원사업의 효율성 제고 ···································································· 77 2) 대ASEAN 통상 전문성 강화 ···························································· 80 Abstract································································································ 84 참고문헌······························································································ 87 부록······································································································ 90