제1장 서론····························································································· 1
1. 연구 배경 및 목적 ····················································································· 1
2. 연구 범위 및 방법 ····················································································· 2
1) 연구 범위 ······························································································· 2
2) 연구 방법 ······························································································· 2
3) 선행 연구와 차별성 ·············································································· 3
3. 연구 내용 및 기대효과 ·············································································· 6
1) 연구 내용 ······························································································· 6
2) 기대 효과 ······························································································· 6
제2장 신시장으로 급부상한 ASEAN·················································· 7
1. ASEAN에 주목하는 이유 ·········································································· 7
1) 성장 잠재력 높은 시장 ········································································ 7
2) 한류 영향 속 제품 신뢰도 상승 ························································· 9
3) 식품 신시장 ‘할랄’의 중심 ································································ 10
2. ASEAN 수출시장 주요이슈 ···································································· 10
1) ASEAN 내 산업재편 활발 ································································ 10
2) 중국 의존도 심화 ··············································································· 11
3) 경제통합 가속화 아래 연계성 강화 ················································· 12
3. 부산의 ASEAN 수출 현황 ······································································ 13
1) 부산의 수출금액 ················································································· 13
2) 부산의 주요 수출품목 ········································································ 15
3) 부산수출의 지역특화도 ······································································ 16
제3장 부산기업의 대ASEAN 진출 실태조사··································· 19
1. 조사 개요 ·································································································· 19
2. 조사 결과 ·································································································· 22
1) 수출 구조 ····························································································· 22
2) 수출 전망 ····························································································· 24
3) 수출 애로사항 ····················································································· 31
4) 정책지원 요구 ····················································································· 34
3. 시사점 ········································································································ 38
1) 베트남 수출에 대한 높은 기대감 ····················································· 38
2) 유망시장으로 베트남을 높게 평가 ··················································· 38
3) 베트남 수출 만족도는 긍정적 ··························································· 38
4) 가격경쟁 어려움에 직면 ···································································· 39
제4장 베트남 비즈니스 환경 분석················································· 40
1. 베트남의 중요성 ······················································································· 40
1) 수출 유망시장으로 부상 ···································································· 40
2) 소득수준 향상 ····················································································· 41
3) 유통 발달 ····························································································· 41
2. 베트남 경제 현황 ····················································································· 42
1) 면적 및 인구 ······················································································· 42
2) 국내총생산 ··························································································· 43
3) 소비 현황 ····························································································· 44
3. 베트남의 주요 교역 국가 및 품목 ························································· 45
1) 베트남의 주요 수입품목 ···································································· 45
2) 한국과의 교역 ····················································································· 50
4. 한국산 제품에 대한 평가와 사례 ··························································· 56
1) 긍정적 평가와 배경 ············································································ 56
2) 한국산 제품 사례 ··············································································· 58
제5장 결론 및 정책제언··································································· 64
1. 결론: 부산의 베트남수출 확대방안 ························································ 64
1) ASEAN 수출시장의 특성 ·································································· 64
2) 수출 표적시장으로써 베트남의 위상 ··············································· 68
3) 베트남 수출 확대방안 ········································································ 71
2. 정책제언: 부산의 ASEAN 수출 확대방안 ············································ 77
1) 지원사업의 효율성 제고 ···································································· 77
2) 대ASEAN 통상 전문성 강화 ···························································· 80
Abstract································································································ 84
참고문헌······························································································ 87
부록······································································································ 90
<표 Ⅰ-1> ASEAN 지역의 경제 및 무역 관련 선행연구 ····························· 4
<표 Ⅱ-1> ASEAN의 GDP성장률 ····································································· 8
<표 Ⅱ-2> 한국 및 부산의 ASEAN 국가별 수출액 ···································· 14
<표 Ⅲ-1> 조사설계 ························································································· 20
<표 Ⅲ-2> 조사 내용 ······················································································· 20
<표 Ⅲ-3> 응답자 특성 ···················································································· 21
<표 Ⅲ-4> 부산기업의 수출규모 별 수출제품 ·············································· 22
<표 Ⅲ-5> 제품별・국가별 수출동향(2018년 상반기 기준) ························ 24
<표 Ⅲ-6> 제품별・국가별 수출예상(2019년 기준) ····································· 25
<표 Ⅲ-7> 수출제품 유형별·국가별의 ASEAN 유망 수출시장 평가 ········· 29
<표 Ⅲ-8> 국가별 수출 유망품목 및 선정이유 ············································ 30
<표 Ⅲ-9> 현재 수출 국가별 경쟁기업 국가 선정 이유 ····························· 32
<표 Ⅲ-10> 수출활성화를 위한 부산시의 역할(1순위) ································ 35
<표 Ⅲ-11> 기업지원 개선요구 사항(1) ························································ 36
<표 Ⅲ-12> 기업지원 개선요구 사항(2) ························································ 37
<표 Ⅲ-13> 수출 만족도 ·················································································· 39
<표 Ⅳ-1> 베트남 주요 경제지표 ··································································· 43
<표 Ⅳ-2> 베트남의 전년 동기 대비 수입 실적 ·········································· 46
<표 Ⅳ-3> 베트남의 한‧중‧일 수입품목 및 금액(2016년) ··························· 46
<표 Ⅳ-4> 최근 베트남의 중국 수입품목 증감률 ········································ 48
<표 Ⅳ-5> 최근 베트남의 일본 수입품목 증감률 ········································ 49
<표 Ⅳ-6> 베트남의 주요 수출입 국가 ························································· 51
<표 Ⅳ-7> 베트남과 한국의 수출입 동향 ····················································· 52
<표 Ⅳ-8> 한국 10개 주요 수입 품목 ··························································· 55
<표 Ⅳ-9> 한국 원산지 수입품목별 비중 ····················································· 56
<표 Ⅳ-10> 한-베트남 FTA 품목 양허수준 비교 ········································ 57
<표 Ⅳ-11> 베트남에서 인기있는 한국 화장품 브랜드 ······························· 58
<표 Ⅳ-12> 베트남의 고부가가치재 수입 통계 ············································ 61
<표 Ⅴ-1> 한국표준산업분류(기타기계 및 장비제조업 관련) ····················· 74
<그림 Ⅰ-1> 연구 흐름도 ·················································································· 3
<그림 Ⅱ-1> 부산의 국가별 수출액 비중비교(2014, 2017) ························· 9
<그림 Ⅱ-2> 부산-ASEAN 주요3국 수출상위 20개 품목 추이 ················· 15
<그림 Ⅱ-3> 부산 수출의 지역특화도 ··························································· 17
<그림 Ⅲ-1> ASEAN 지역 수출 여부 및 수출제품 ···································· 22
<그림 Ⅲ-2> 제품 수출 형태 ·········································································· 23
<그림 Ⅲ-3> 수출하고 있는 국가(수출경험 있는 기업기준) ······················· 23
<그림 Ⅲ-4> 국가별 수출 확대 의향 ····························································· 26
<그림 Ⅲ-5> ASEAN 10개국으로 수출 확대 이유 ······································ 27
<그림 Ⅲ-6> ASEAN 수출시장 마케팅 및 정보수집의 주요 경로 ············ 27
<그림 Ⅲ-7> ASEAN 수출시장 마케팅 및 정보수집의 주요 ····················· 28
<그림 Ⅲ-8> 수출 과정에서 경쟁 기업의 국가 ············································ 31
<그림 Ⅲ-9> 전담 인력 ···················································································· 33
<그림 Ⅲ-10> 수출 초창기 어려움 ································································· 33
<그림 Ⅲ-11> 수출현장에서 당면하는 애로사항 ·········································· 34
<그림 Ⅳ-1> 베트남 1인당 GDP 및 소득계층별 인구 추이 ······················· 41
<그림 Ⅳ-2> 베트남인의 소비에 대한 관심도 ·············································· 44
<그림 Ⅳ-3> 베트남의 전년 동기 대비 수입 실적 ······································ 45
<그림 Ⅳ-4> 베트남과 한국의 수출입 동향 ·················································· 52
<그림 Ⅳ-5> 2017년 상반기 베트남의 수출입 ············································· 54
<그림 Ⅳ-6> 한국 원산지 수입품목별 비중 ·················································· 55
<그림 Ⅳ-7> 쿠쿠 전기밥솥 및 매직코리아 튀김기 ···································· 61
<그림 Ⅳ-8> 베트남인의 관심종목별 관심도 ················································ 62
<그림 Ⅴ-1> ASEAN 5개국의 2017년 GDP 규모 ······································· 65
<그림 Ⅴ-2> 베트남 하노이소재 안전농산물유통조합 및 베트남 Vinmart ···· 72
<그림 Ⅴ-3> 부산무역 설립 구상도 ······························································· 79