제1장 서론·················································································1
1. 연구 배경 및 목적································································· 1
1) 연구 배경 ········································································· 1
2) 연구 목적 ········································································· 2
2. 연구 범위 및 방법································································· 3
1) 연구 범위 ········································································· 3
2) 연구 방법 ········································································· 3
3) 연구의 주요 내용 흐름도 ·············································· 4
제2장 연구대상지에 대한 공간 개요···································5
1. 계획 방향················································································ 5
1) 시네마 랜드마크 거리 개념 정의 ································· 5
2) 추진 계획 방향 ································································ 5
2. 대상지 현황 조사··································································· 6
1) 영화의 전당 개요···························································· 6
2) 입지 여건 개요 ································································ 7
제3장 국내외 영화·영상 콘텐츠 고찰·······························11
1. 국내외 영화·영상산업 동향················································· 11
1) 미디어 진화 속 콘텐츠의 발전 ·································· 11
2) 국내외 영화·영상산업 시장 동향 ······························· 13
3) 관련 법규 검토 ······························································ 18
2. 시사점···················································································· 21
제4장 사례조사 및 전문가 조사·········································23
1. 국내외 사례조사··································································· 23
1) 국내 사례 ······································································· 23
2) 국외 사례 ······································································· 26
3) 시사점············································································· 32
2. 전문가 인터뷰 조사····························································· 33
1) 전문가 인터뷰 조사 개요 ············································ 33
2) 전문가 주요 의견·························································· 35
3) 전문가 인터뷰 시사점 ·················································· 37
제5장 월드 시네마 랜드마크 조성 기본구상····················39
1. 조성사업 추진 시 기본원칙················································ 39
1) 영화의 전당 위상 유지················································ 39
2) 고품격의 가로환경 조성·············································· 41
3) 일상 속의 영화·영상 문화 향유 ································· 42
4) 영화·영상 테마거리 브랜드화····································· 43
5) 운영·관리 예산 구축 ····················································· 45
2. 조성 기본구상······································································· 47
1) 1 구역 : AZworks ~ 영화의 전당 여신상 조형물 49
2) 2 구역 : 영화의 전당 여신상 조형물 ~ 영화의 전당
우측 끝 ··········································································· 53
3) 3 구역 : 신세계 몰 건너편 보도 ······························· 56
4) 4 구역 : KNN센텀 신사옥 건너편 보도·················· 57
5) 기타 구역 : 수영강과 APEC나루공원 ······················· 60
제6장 조성사업 추진 계획···················································63
1. 1단계····················································································· 64
2. 2단계····················································································· 66
3. 3단계(중장기) ······································································ 68
4. 단계별 사업비 추정(안) ······················································· 72
제7장 결론 ············································································75
참고문헌 ··················································································78
부록1. 전문가 인터뷰 조사··················································83
부록2. 공사비 산출 내역······················································95
부록3. 콘텐츠별 이미지·······················································99
<표 Ⅲ-1> 세계 실감형 콘텐츠시장 규모 및 전망·················· 14
<표 Ⅲ-2> 국내 AR·VR 시장 규모 및 전망····························· 15
<표 Ⅲ-3> 미디어 콘텐츠··························································· 16
<표 Ⅳ-1> 국내 사례··································································· 24
<표 Ⅳ-2> 전문가 인터뷰 조사 개요········································ 34
<표 Ⅳ-3> 전문가 인터뷰 조사 주요 내용······························· 35
<표 Ⅴ-1> 바닥 재료··································································· 50
<표 Ⅴ-2> 대상지 주변 현황 및 조성 기본구상······················ 61
<표 Ⅵ-1> 양방통행 및 일방통행 장단점································· 69
<표 Ⅵ-2> 조성사업 구상에 따른 추정사업비 내역················ 72
<그림 Ⅰ-1> 연구의 주요 내용 흐름도 ····································· 4
<그림 Ⅱ-1> 대상지 입지 여건 ·················································· 9
<그림 Ⅲ-1> 디지털미디어 진화 ·············································· 12
<그림 Ⅳ-1> 홍콩 스타의 거리 ················································ 26
<그림 Ⅳ-2> 온타리오 호수 위 스크린 ··································· 27
<그림 Ⅳ-3> 관람 장소 약도, 지상과 수변위에서 관람하는
모습 ······································································ 28
<그림 Ⅳ-4> Boulevard der Stars ······································· 29
<그림 Ⅳ-5> LA The Prism ···················································· 31
<그림 Ⅳ-6> 시카고 밀레니엄파크 크라운 분수 ················· 32
<그림 Ⅴ-1> 베를린 암펠만(신호등, 암펠만 캐릭터, 관광상품
숍) ·········································································· 44
<그림 Ⅴ-2> 대상지 구역별 분류 ·········································· 48
<그림 Ⅴ-3> 한국영화사 수로 및 레드카펫 조성 이미지 ··· 52
<그림 Ⅴ-4> 거리 피규어 ·························································· 53
<그림 Ⅴ-5> 한국 영화 100년사 기념비적 조형물·············· 56
<그림 Ⅴ-6> 디지털 미디어 보드 이미지······························· 57
<그림 Ⅴ-7> 잔디광장, 미디어 시설물, 모듈형 벤치, 게이트
··············································································· 59
<그림 Ⅴ-8> 캐나다 Sail-in-Cinema ···································· 61
<그림 Ⅵ-1> 영화의 전당 광장 조성 이미지 ························· 65
<그림 Ⅵ-2> 수영강 플로팅 시네마 극장 조성 이미지 ······· 66
<그림 Ⅵ-3> 영화의 전당 및 APEC나루공원 연결로 조성 이
미지 ······································································· 70
<그림 Ⅵ-4> 단계별 추진 로드맵 ·········································· 71
<그림 Ⅶ-1> 랜드마크 조성 3대 핵심 요소 ··························· 77