부산광역시 뷰티산업 실태분석 및 활성화 방안 연구(서비스분야를 중심으로)
- 저자
- 장정재 외
- 정보분류
- 현안분석
- 발행년월
- 2018년 07월
- 발행부서
- 도시미래연구본부
- 목차
- 표목차
- 그림목차
제1장 서 론·················································································1
1. 연구 배경 및 목적································································· 1
2. 연구 범위 및 방법································································· 2
1) 연구 범위············································································ 2
2) 연구 방법 ·········································································· 3
3) 선행 연구와 차별성 ························································· 3
3. 주요 연구 내용 및 기대효과················································ 5
1) 주요 연구 내용 ································································· 5
2) 기대효과 ············································································ 6
제2장 뷰티산업 개요와 국내외 동향·····································7
1. 뷰티산업 개요········································································· 7
1) 뷰티산업 정의 ··································································· 7
2) 뷰티산업 범위 ··································································· 8
3) 국내 뷰티서비스업 현황 ················································ 10
2. 국내외 뷰티산업 동향 ······················································· 20
1) 해외 뷰티산업 동향························································· 20
2) 국내 뷰티산업 동향························································· 30
제3장 부산 뷰티산업 경쟁력 분석과 최근 이슈················45
1. 부산 뷰티산업 경쟁력 분석 ············································ 45
1) 강점···················································································· 45
2) 약점 ·················································································· 46
3) 기회 ·················································································· 47
4) 위협 ·················································································· 48
2. 부산 뷰티서비스업계 최근 이슈 ······································ 50
1) 복합 뷰티서비스 사업장 ················································ 50
2) 모바일 헤어샵 ······························································· 52
3) IT 기술 융합 ··································································· 55
4) 올인원 복합 제품 ························································· 57
5) 유기농 제품 및 고기능성 ·············································· 58
제4장 부산 뷰티서비스업 현황과 실태조사·······················60
1. 부산 뷰티서비스업 현황······················································ 60
1) 부산 이용업 사업체 및 종사자 수 ······························· 60
2) 부산 헤어미용업 사업체 및 종사자 수 ······················· 61
3) 부산 피부미용업 사업체 및 종사자 수························· 62
4) 부산 기타미용업 사업체 및 종사자 수························· 63
5) 부산 뷰티서비스업 매출액·············································· 65
6) 부산 뷰티서비스업의 특징·············································· 66
2. 부산 뷰티서비스업 설문조사 결과 ································· 67
1) 부산 뷰티서비스업 운영에 대한 조사··························· 67
2) 부산 뷰티서비스업 경쟁력 및 자구노력에 대한 평가· 77
3) 부산 뷰티서비스업 육성방안에 대한 평가··················· 82
4) 부산의 당면과제 평가 ···················································· 88
5) 설문조사 시사점 ····························································· 91
제5장 결론 및 정책제언························································94
1. 결론: 부산 뷰티서비스업 활성화 방안······························ 94
1) 부산 뷰티서비스업의 내실화·········································· 94
2) 부산 뷰티의 향유 공간 조성·········································· 99
3) 부산 뷰티업계의 유기적 협업······································ 106
2. 정책제언·············································································· 112
1) 천연 청정 이미지 구축과 기술개발····························· 112
2) 뷰티 총괄 컨트롤타워 신설·········································· 113
3) SNS 활용한 부산 뷰티의 홍보 ·································· 115
4) 뷰티서비스 기반시설 조성 타당성 검토····················· 116
5) 뷰티 의료관광·실버뷰티 특화······································· 118
참고문헌 ··················································································120
부록 ··························································································122
1. 부산의 뷰티산업 활성화방안 제안(기타 의견) ··············· 122
2. 전국 뷰티서비스업 관련학과 명단·································· 124
3. 부산 뷰티서비스업 현황 및 정책수요 설문조사지········ 134
4. 부산 뷰티산업 설문조사 결과(요약) ································ 145
1) 업체 일반현황································································· 146
2) 뷰티 종합서비스센터 건립에 대한 의견 ··················· 147
3) 뷰티 종합서비스센터 건립 후보지역 추천 이유········ 153
4) 뷰티 특화거리 조성에 대한 의견································ 160
5) 뷰티 특화거리 조성 후보지역 추천 이유··················· 167