부산지역 외래관광(Inbound)시장의 다변화 추진 전략
- 저자
- 우석봉 외
- 정보분류
- 정책연구
- 발행년월
- 2018년 06월
- 발행부서
- 시민행복연구본부
- 목차
- 표목차
- 그림목차
제1장 서 론 ··············································································· 1
1. 연구의 필요성 및 목적 ·························································· 1
1) 연구의 필요성 ··································································· 1
2) 연구의 목적 ······································································· 2
2. 연구범위 및 연구방법 ··························································· 3
1) 연구범위 ············································································ 3
2) 연구방법 ············································································ 3
제2장 글로벌 관광시장 현황 ················································· 5
1. 관광(시장) 정의, 분류, 영향요인 ········································· 5
1) 관광(시장)의 정의 및 분류 ············································· 5
2) 국제관광 수요 영향 요인 ················································ 7
2. 글로벌 관광시장 현황 ··························································· 9
3. 방한 관광시장 현황과 정책 ················································ 10
1) 방한 관광객 현황 ··························································· 10
2) 방한 일본인 관광객 현황 ·············································· 10
3) 방한 중국인 관광객 현황 ·············································· 13
4) 정부의 방한 관광시장 정책 ·········································· 14
5) 방한 관광시장 다변화 ···················································· 17
4. 부산 방문 외래관광객 현황과 정책 ··································· 19
1) 부산 방문 외래관광객 현황 ·········································· 19
2) 부산지역 국제항공노선 현황 ········································ 22
3) 부산시 무슬림 관광 추진 현황 ···································· 23
제3장 글로벌 관광시장 다변화 사례 연구 ······················· 25
1. 국내 주요 도시의 시장 다변화 사례 ································· 25
1) 강원도의 관광시장 다변화 ············································ 25
2) 제주도의 관광시장 다변화 ············································ 28
2. 주요국가의 외래관광시장 다변화 추진 사례 ···················· 33
1) 대만의 외래관광시장 다변화 ········································ 33
2) 일본의 외래관광시장 다변화 ········································ 35
3. 시사점 ···················································································· 38
제4장 동아시아 주요국 관광시장 분석과 시사점 ············· 41
1. 동아시아 주요국 관광시장 분석 ········································ 42
1) 일본 관광시장 분석 ······················································· 42
2) 태국 관광시장 분석 ······················································· 45
3) 말레이시아 관광시장 분석 ············································ 46
4) 인도네시아 관광시장 분석 ············································ 50
2. 주요국 방한 관광시장 분석 ················································ 55
1) 방한 일본 관광시장 분석 ·············································· 55
2) 방한 태국 관광시장 분석 ·············································· 56
3) 방한 말레이시아 관광시장 분석 ··································· 58
4) 방한 인도네시아 관광시장 분석 ································· 60
3. 시사점 ···················································································· 63
1) 일본 관광시장 시사점 ···················································· 63
2) 태국 관광시장 시사점 ···················································· 63
3) 말레이시아 관광시장 시사점 ········································ 64
4) 인도네시아 관광시장 시사점 ········································ 64
5) 소결 ·················································································· 65
제5장 부산방문 외국인 관광객 다변화 전략 ···················· 67
1. 국가별 추진 전략 ································································· 67
1) 일본인 관광(객)시장 육성 전략 ···································· 67
2) 태국인 관광(객)시장 추진 전략 ···································· 69
3) 말레이시아인 관광(객)시장 추진 전략 ························· 71
4) 인도네시아인 관광(객)시장 추진 전략 ························· 73
5) 국가별 관광시장 다변화 추진전략 종합 ····················· 76
2. 추진 주체별 과제 ································································· 78
1) 중앙정부 추진 과제 ······················································· 78
2) 부산지역 민·관 추진 과제 ············································· 79
Abstract ···················································································· 94
참고문헌 ·················································································· 97