제1장 연구개요
1. 연구의 배경 및 목적···················································· 1
2. 연구 범위 및 연구방법················································· 3
제2장 전통시장 현황 및 활성화 지원사업
1. 전통시장 활성화···························································· 5
2. 부산지역 전통시장 현황과 지원정책························ 17
제3장 전통시장 활성화 지원사업의 성과분석 체계
1. 선행연구······································································· 33
2. 본 연구에서의 성과지표············································· 49
제4장 전통시장 활성화 지원사업의 성과분석
1. 성과분석 개요······························································ 51
2. 전통시장의 운영성과 분석········································· 57
3. 전통시장 점포 경영성과 분석··································· 75
4. 고객의 전통시장 평가················································ 84
제5장 요약 및 제언
1. 요약··············································································· 87
2. 제언 ············································································· 91
참고문헌 94
부록 1. 설문조사 결과 96
부록 2. 설문지 135
<표 Ⅱ-1> 전통시장의 구분·························································· 6
<표 Ⅱ-2> 우리나라 전통시장의 현황 ······································· 6
<표 Ⅱ-3> 전통시장법의 지원사업 조항 ··································· 8
<표 Ⅱ-4> 전통시장 활성화 정책방향(2014년) ·························· 9
<표 Ⅱ-5> 전통시장 활성화 지원사업 예산····························· 13
<표 Ⅱ-6> 2018년도 중점 추진방향 ······································· 14
<표 Ⅱ-7> 시장경영혁신 지원사업(2018년) ···························· 15
<표 Ⅱ-8> 시설현대화 및 주차환경 개선 ······························· 16
<표 Ⅱ-9> 부산지역 전통시장 현황(2017년) ···························· 17
<표 Ⅱ-10> 부산지역 전통시장 총 상인수(2015년) ················ 18
<표 Ⅱ-11> 부산지역 전통시장 총 점포수(2015년) ················ 18
<표 Ⅱ-12> 부산의 구별 전통시장 현황··································· 19
<표 Ⅱ-13> 부산의 전통시장 활성화사업································· 20
<표 Ⅱ-14> 부산지역 특성화시장사업 지원 총괄···················· 21
<표 Ⅱ-15> 글로벌명품시장 사업비·········································· 22
<표 Ⅱ-16> 부산의 문화관광형시장 지정현황 ······················· 23
<표 Ⅱ-17> 최근 문화관광형시장 육성 사업비······················· 24
<표 Ⅱ-18> 부산의 골목형시장 지정현황 ······························· 25
<표 Ⅱ-19> 골목형시장 육성 사업비········································ 25
<표 Ⅱ-20> 시설현대화사업 지원 현황····································· 26
<표 Ⅲ-1> 한국개발연구원의 사업효과 측정지표···················· 40
<표 Ⅲ-2> 국가경제연구원의 성과측정 지표··························· 41
<표 Ⅲ-3> 2013년 전통시장 활성화 수준 평가 분야별 측정변수·· 42
<표 Ⅲ-4> 활성화 수준 평가 분야별 가중치··························· 45
<표 Ⅲ-5> 활성화 수준 구간······················································ 46
<표 Ⅲ-6> 전통시장 활성화 수준 성과 체계··························· 46
<표 Ⅲ-7> 전통시장 활성화 평가지표와 측정내용·················· 47
<표 Ⅲ-8> 성과지표와 측정변수 설정······································· 50
<표 Ⅳ-1> 표본자료의 구성························································ 52
<표 Ⅳ-2> 전체시장의 경영성과················································ 58
<표 Ⅳ-3> 전통시장 규모별 지원현황(2017년) ························ 58
<표 Ⅳ-4> 전통시장 규모별 운영성과(2017년) ························ 59
<표 Ⅳ-5> 지역별 전통시장 운영성과(2017년) ························ 61
<표 Ⅳ-6> 시설현대화 지원시장의 운영성과 비교·················· 63
<표 Ⅳ-7> 시설현대화 지원시장의 운영성과 차이비교(2017년) ·········· 65
<표 Ⅳ-8> 시설현대화 지원시장의 연도별 운영성과 차이 비교········· 65
<표 Ⅳ-9> 시설현대화 지원예산 규모에 따른 성과비교(2017년) ········ 67
<표 Ⅳ-10> 시설현대화 지원예산 규모에 따른 성과비교······ 68
<표 Ⅳ-11> 특성화시장의 운영성과 비교································· 69
<표 Ⅳ-12> 특성화시장과 일반시장의 경영성과 비교(2017년) ··· 70
<표 Ⅳ-13> 특성화시장의 연도별 운영성과 비교 ·················· 71
<표 Ⅳ-14> 특성화시장의 분류에 따른 운영성과(2017년) ····· 73
<표 Ⅳ-15> 전통시장의 점포 경영성과····································· 75
<표 Ⅳ-16> 업종별 점포 경영성과(2017년) ····························· 77
<표 Ⅳ-17> 전통시장 규모별 점포 경영성과 비교(2017년) ··· 77
<표 Ⅳ-18> 지역소재별 전통시장의 점포경영 성과 비교(2017년) ···· 78
<표Ⅳ-19> 시설현대화지원시장의점포경영성과차이비교(2017년) ········ 79
<표Ⅳ-20> 시설현대화지원예산규모에따른점포경영성과(2017년) ··· 80
<표Ⅳ-21> 시설현대화지원예산규모에따른점포경영성과(증감률) ···· 81
<표 Ⅳ-22> 특성화시장의 점포경영 성과 ································ 81
<표 Ⅳ-23> 특성화시장의 점포경영 성과 증감률····················· 82
<표 Ⅳ-24> 특성화시장 분류에 따른 점포경영 성과 비교······· 83
<표 Ⅳ-25> 전통시장의 고객 만족도 ········································ 84
<표 Ⅳ-26> 특성화시장 분류에 따른 고객 만족도···················· 85
<표 Ⅳ-27> 전통시장의 고객평가 비교······································ 85
<표 Ⅳ-28> 특성화시장 분류에 따른 고객평가 비교················ 86
<그림 Ⅱ-1> 사업별 주요 개편방향·········································· 10
<그림 Ⅲ-1> 2013년 전통시장·상점가 활성화 수준 평가 모형···· 43
