제1장 전통시장 현황 및 활성화 사업 ··································· 1
1. 전통시장의 재조명 ································································· 1
1) 문제의식 ············································································ 2
2) 연구흐름 ············································································ 3
2. 부산의 전통시장 현황 ··························································· 4
1) 개요 ···················································································· 4
2) 현황종합 ············································································ 9
3. 전통시장 활성화 사업 ························································· 10
1) 활성화 정책 ···································································· 10
2) 부산지역 전통시장 활성화 사업 ··································· 15
제2장 분석의 관점: 활성화를 넘어 재생으로 ··················· 17
1. 전통시장을 둘러 싼 장소의 재인식 ··································· 17
2. 시장 자체의 활성화: 콘텐츠마케팅 ··································· 18
3. 골목시장과의 상생: 상생마케팅 ········································· 19
4. 상점가와 연계: 기능적 분화 ··············································· 20
5. 근린지역과의 협력: 근린형 재생거점화 ···························· 21
제3장 현황 및 실태조사 ······················································· 23
1. 조사개요 ················································································ 23
1) 조사범위 ·········································································· 23
2) 조사방법 : 자료분석 및 현장인터뷰 ···························· 24
2. 조사결과 ················································································ 26
1) 수영팔도시장 ··································································· 26
2) 괴정골목시장 ··································································· 34
3) 초량전통시장 ··································································· 41
4) 동래시장 ·········································································· 50
3. 소결 ························································································ 56
제4장 정책방향 및 제도개선 ··············································· 59
1. 정책전환을 위한 기본 전략 ················································ 59
1) 정책방향의 기본개념 ····················································· 59
2) 도시재생을 위한 시장과 지역의 주요테마 ·················· 60
3) 시장 기반형 도시재생 필요 요소 ································· 61
4) 정책방향 수립에 필요한 콘텐츠 개발 ························· 64
2. 시장기반 도시재생 정책 방향 ············································ 65
1) 시장 자체의 마케팅 2.0도입으로 선진화 ···················· 66
2) 골목시장, 상점가와 연계방안 ······································· 69
3) 세대믹스 플랫폼 강화방안 ············································ 71
4) 근린형 창업거점 조성방안 ············································ 73
5) 근린지역 연계방안 ························································· 75
6) 단계적 연계방안 ····························································· 80
3. 제도개선 방안 ······································································· 81
1) 시장 기반형 도시재생 사업유형 제도화 ····················· 81
2) 시장기반형 도시재생 상생구역 지정 조례 제정 ········ 82
3) 민간중심의 딜리버리(배달, delivery) 시스템 도입제도
지원 ················································································· 83
4) 쉐어마켓(공유점포) 건축기준 완화 ······························ 83
5) 품질관리시스템 인증제도 도입 ··································· 84
제5장 결론 ·············································································· 85
Abstract ···················································································· 89
참고문헌 ·················································································· 91
부록 ·························································································· 95
1. 시장 분류 ·············································································· 95
2. 시장분류별 현황 ··································································· 98
3. 부산 소재 전통시장 ····························································· 99
4. 인터뷰 질문지 ···································································· 101
<표 Ⅰ-1> 부산의 등록·인정시장 개수 (2015년도) ··················· 4
<표 Ⅰ-2> 부산의 전통시장 상인수 (2015년도) ························ 5
<표 Ⅰ-3> 부산의 전통시장 점포수 현황 (2015년도) ··············· 6
<표 Ⅰ-4> 부산 전통시장의 임대료, 보증금 수준 (2014년도) 7
<표 Ⅰ-5> 2016년 전통시장 지원예산 및 지원대상수 ··········· 11
<표 Ⅰ-6> 전통시장 활성화 정책방향 ······································· 12
<표 Ⅰ-7> 시장경영혁신 지원사업 (2016년도) ························ 13
<표 Ⅰ-8> 시설현대화 및 주차환경 개선 사업 (2016년도) ··· 14
<표 Ⅰ-9> 부산의 전통시장 활성화사업 대상 (2016년도) ····· 16
<표 Ⅲ-1> 대상지 명칭 및 행정구역 ········································ 24
<표 Ⅲ-2> 인터뷰 참여자 특성 및 코드 ··································· 25
<표 Ⅲ-3> 수영팔도시장 일반현황 ············································ 26
<표 Ⅲ-4> 수영전통시장 취급품목 ············································ 27
<표 Ⅲ-5> 수영전통시장 상인현황 ············································ 27
<표 Ⅲ-6> 수영전통시장 상권특성 ············································ 28
<표 Ⅲ-7> 수영전통시장 영업현황 ·········································· 28
<표 Ⅲ-8> 수영팔도시장 일원 인구현황 ··································· 29
<표 Ⅲ-9> 수영팔도시장 일원 유동인구 ··································· 30
<표 Ⅲ-10> 수영팔도시장 공간골격도 ······································ 31
<표 Ⅲ-11> 괴정골목시장 일반현황 ·········································· 34
<표 Ⅲ-12> 괴정골목시장 취급품목 ·········································· 35
<표 Ⅲ-13> 괴정골목시장 상인현황 ·········································· 35
<표 Ⅲ-14> 괴정골목시장 상권특성 ·········································· 35
<표 Ⅲ-15> 괴정골목시장 영업현황 ·········································· 36
<표 Ⅲ-16> 괴정골목시장 일원 인구현황 ································· 37
<표 Ⅲ-17> 괴정골목시장 일원 인구현황 ································· 37
<표 Ⅲ-18> 초량전통시장 일반현황 ·········································· 42
<표 Ⅲ-19> 초량전통시장 매장현황 ·········································· 42
<표 Ⅲ-20> 초량전통시장 점포수 및 종사자 현황 ·················· 42
<표 Ⅲ-21> 초량전통시장 상권특성 ·········································· 43
<표 Ⅲ-22> 초량전통시장 영업현황 ·········································· 43
<표 Ⅲ-23> 초량전통시장 일원 인구현황 ································· 44
<표 Ⅲ-24> 동래시장 일반현황 ·················································· 50
<표 Ⅲ-25> 동래시장 매장현황 ·················································· 50
<표 Ⅲ-26> 동래시장 상권특성 ·················································· 50
<표 Ⅲ-27> 동래시장 영업현황 ·················································· 51
<표 Ⅲ-28> 동래시장 일원 인구현황 ········································ 52
<표 Ⅲ-29> 동래시장 일원 유동인구(성별) ······························ 52
<표 Ⅲ-30> 대상지 현황 종합분석 ············································ 57
<표 Ⅳ-1> 도시재생을 위한 시장과 지역의 주요자원들 ········ 60
<표 Ⅳ-2> 시장기반형 도시재생의 공간별 주요 활성화 요소 61
<표 Ⅳ-3> 상점가의 기능별 필요 시설 예 ······························· 62
<표 Ⅳ-4> 상점가의 필요 경영마케팅 요소 ····························· 63
<표 Ⅳ-5> 상점가의 필요 인적 조직 요소 ······························· 64
<그림 Ⅰ-1> 시장기반형 근린재생의 문제의식 ·························· 2
<그림 Ⅰ-2> 연구의 흐름 ······························································ 3
<그림 Ⅰ-3> 부산의 인구수 대비 전통시장 ······························· 5
<그림 Ⅰ-4> 부산의 인구수 대비 시장상인 ······························· 6
<그림 Ⅰ-5> 부산의 인구수 대비 빈 점포수 ····························· 7
<그림 Ⅰ-6> 부산 시장의 임대료, 보증금 수준 ························ 8
<그림 Ⅰ-7> 구별 전통시장 수 ···················································· 8
<그림 Ⅰ-8> 부산의 전통시장 현황 종합 ··································· 9
<그림 Ⅰ-9> 전국 전통시장 지원예산(2002년~2015년) ········· 10
<그림 Ⅰ-10> 부산 시설현대화 지원예산(2002년~2015년) ···· 15
<그림 Ⅰ-11> 부산 전통시장에 대한 사회조사 결과(2015년) 16
<그림 Ⅱ-1> 시장기반형 근린재생의 개념도 ··························· 18
<그림 Ⅲ-1> 수영구 수영동 구역도(수영팔도시장) ················· 29
<그림 Ⅲ-2> 수영팔도시장 중첩분석도 ····································· 30
<그림 Ⅲ-3> 수영팔도시장 공간골격도 ····································· 31
<그림 Ⅲ-4> 사하구 괴정3동 구역도(괴정골목시장) ··············· 36
<그림 Ⅲ-5> 괴정골목시장 중첩분석도 ····································· 38
<그림 Ⅲ-6> 괴정골목시장 공간골격도 ····································· 38
<그림 Ⅲ-7> 동구 초량2동 구역도(초량시장) ··························· 44
<그림 Ⅲ-8> 초량전통시장 중첩분석도 ····································· 45
<그림 Ⅲ-9> 초량전통시장 공간골격도 ····································· 46
<그림 Ⅲ-10> 동래구 복산동 구역도(동래시장) ······················· 51
<그림 Ⅲ-11> 동래시장 중첩분석도 ·········································· 53
<그림 Ⅲ-12> 동래시장 공간골격도 ········································ 53
<그림 Ⅳ-1> 시장기반 도시재생 정책 방향 ····························· 65
