제1장 서론················································································· 1 1. 연구의 배경 및 목적····························································· 1 1) 연구 배경 ········································································· 1 2) 연구 목적 ········································································· 2 2. 연구내용 및 연구방법··························································· 3 1) 주요연구내용 ···································································· 3 2) 연구방법 ··········································································· 4 3) 연구범위 ··········································································· 4 제2장 아시아 영상중심도시로서의 의의··························· 5 1. 아시아 영상중심도시의 의미················································ 5 1) 아시아 영상중심도시의 정책적 의미 ··························· 5 2) 브랜드 포지셔닝의 필요성 ············································ 7 2. 영상콘텐츠 간 융합의 이론적 논의··································· 11 1) 영상콘텐츠의 의의 ······················································ 11 2) 영상 클러스터 설계 ····················································· 12 3) 트랜스 미디어 ······························································· 14 제3장 영상콘텐츠분야 현황과 전망·································· 17 1. 부산의 현황·········································································· 17 1) 부산 영상콘텐츠분야 현황 ·········································· 17 2) 국내영상콘텐츠 현황과 전망 ······································ 22 2. 국외의 현황과 전망 ···························································· 26 1) 일본 ················································································· 28 2) 중국 ················································································· 30 3) 동남아시아 ····································································· 33 3. 시사점 ··················································································· 35 제4장 전문가 조사······························································· 37 1. 조사 개요·············································································· 37 1) 조사 목적 ······································································· 37 2) 조사 설계 ······································································· 37 2. 설문 조사 결과····································································· 38 1) 응답자 특성 ··································································· 38 2) 부산시의 여건과 현황 ·················································· 39 3) 아시아 영상중심도시로의 도약을 위한 거버넌스 ··· 42 4) 글로벌 시장 진출 방안 ················································ 49 3. SWOT 분석·········································································· 57 제5장 아시아 영상중심도시 육성 정책··························· 59 1. 아시아 영상중심도시 도약을 위한 정책 방향·················· 59 1) 중장기적 지원 사업으로의 중심 이동 필요 ············· 59 2) 지역의 특성 및 자원을 활용한 고유성과 보편성 ··· 61 3) 타산업과의 공동 기획을 통한 융합 콘텐츠 육성 ··· 62 4) 저예산 콘텐츠 발굴과 육성 ········································ 63 5) 우수한 기획력을 수출 상품화 ···································· 65 2. 아시아 영상중심도시 육성 정책 추진 방안····················· 66 1) 영상산업 콘텐츠 간 협력 인프라 확충 ····················· 66 2) 분야별 창조적 영상문화 생태계 조성 ······················· 68 3) 모바일 디바이스 활용 제고 ········································ 70 4) 영상콘텐츠 거버넌스 협업 체계 ································ 71 5) 현지화로 글로벌 진출 역량 강화 ······························ 72 3. 아시아 영상중심도시 육성 정책 과제······························· 74 1) 중장기 계획 수립과 지속적인 지원정책 추진 ········· 74 2) 글로벌 인력 양성과 아시아 인재 네트워크 구축 ··· 75 3) 지역역량 발휘를 위한 종합추진기구 설립 ··············· 76 4) 아시아 영상콘텐츠 정보의 지속적 발신 ··················· 78 제6장 결론 및 정책제언····················································· 79 참고문헌 ················································································· 84 부록 ························································································· 86

<표 3-1> 부산광역시 영상산업 진흥 조례의 영상시설·········· 18 <표 3-2> 부산지역 영상콘텐츠제작 분야 사업체 현황·········· 20 <표 3-3> 부산의 글로벌 영상산업 특성화 도시 조성사업···· 21 <표 3-4> 부산광역시 교육기관의 영화·영상산업 관련 인력 현황 ········································································································ 22 <표 3-5> 부산광역시 영화·영상기관의 프로그램···················· 23 <표 3-6> 국내 영상콘텐츠분야 사업체 수 현황 ··················· 24 <표 3-7> 국내 영상콘텐츠분야 매출액 현황··························· 24 <표 3-8> 지역별 영상콘텐츠분야 매출액 현황······················· 25 <표 3-9> 전국 vs 부산지역 영상콘텐츠 분야 매출액 비교·· 26 <표 3-10> 세계 영상콘텐츠 시장규모······································ 27 <표 3-11> 세계시장 대비 한국 엔터테인먼트 산업규모 ······ 28 <표 3-12> 일본 영상콘텐츠분야 시장규모······························· 29 <표 3-13> 중국 영상콘텐츠분야 시장규모······························· 31 <표 4-1> 조사 설계····································································· 37 <표 4-2> 전문가 설문조사 내용················································ 38 <표 4-3> 응답자 특성································································· 38 <표 4-4> 부산의 여건과 현황···················································· 42 <표 4-5> 부산 지역의 국내·외 경쟁력····································· 43 <표 4-6> 부산의 산·학·연 협업 네트워크 활성화되고 있지 않은 이유 ································································································ 45 <표 4-7> 부산에서 활성화되고 있는 영상관련 콘텐츠산업 분야 ········································································································ 49 <표 4-8> 부산영상콘텐츠산업을 육성하기 위해 필요한 정책·· 50 <표 4-9> 부산이 글로벌 진출로 도약하기 위한 항목별 필요성·· 55 <표 4-10> 부산 영상콘텐츠산업 SWOT 분석··························· 58

<그림 1-1> 연구의 흐름도··························································· 4 <그림 3-1> 글로벌 엔터테인먼트 시장 규모 및 전망 ·········· 27 <그림 3-2> 동남아시아 콘텐츠분야 수출액 규모···················· 33 <그림 4-1> 부산의 이미지························································· 39 <그림 4-2> 유네스코 ‘영화’창의도시로 지정된 사실의 인지여부 ········································································································ 39 <그림 4-3> 부산이 지향해야 할 모습······································ 40 <그림 4-4> 부산의 발전가능성·················································· 40 <그림 4-5> 영상콘텐츠산업의 전반적인 상황························· 41 <그림 4-6> 협력 네트워크 필요성············································ 43 <그림 4-7> 부산 영상콘텐츠 관련 기관 및 업체 간의 협력 네트 워크 필요한 이유 ·········································································· 44 <그림 4-8> 산·학·연 협업 네트워크 활성화···························· 44 <그림 4-9> 협업 네트워크를 구축하고 유지할 때 문제점···· 46 <그림 4-10> 지역의 유관기관 및 업체가 공통적으로 갖추어야 할 역량 ································································································ 46 <그림 4-11> 개선되어야 할 시책·············································· 47 <그림 4-12> 잠재인력육성·활용방안········································· 48 <그림 4-13> 부산이 아시아 영상중심도시로 가기 위해 필요한 인 재상 ································································································ 48 <그림 4-14> 부산영상콘텐츠산업을 육성하기 위해 필요한 정책 유무 ································································································ 50 <그림 4-15> 글로벌 시장 진출 상황········································ 52 <그림 4-16> 글로벌 시장 진출의 필요성································ 52 <그림 4-17> 글로벌 시장 진출(계획)을 위해 가장 유용한 사업 ········································································································ 53 <그림 4-18> 글로벌 시장 진출 시 가장 우선적으로 수립해야 하는 전략 ································································································· 53 <그림 4-19> 글로벌 시장으로 진출할 시 관련 사업을 기획·개발 할 때 가장 어려운 점 ·································································· 54 <그림 4-20> 부산시가 아시아 영상중심도시로의 경쟁력을 높이 기 위해 필요한 노력 ···································································· 56 <그림 4-21> 부산의 영상콘텐츠산업이 글로벌 진출로 인해 발생 하는 기대효과 ··············································································· 57 <그림 5-1> 단계별 추진 전략 구상·········································· 60 <그림 5-2> 한국에 대한 국가별 호감도(2014년 기준) ·········· 73 <그림 6-1> 아시아 영상중심도시 육성정책(안) ······················· 81