부산광역시 경제정책 수립을 위한 빅데이터 활용방안
- 저자
- 황영순
- 정보분류
- 정책연구
- 발행년월
- 2016년 07월
- 발행부서
- 도시미래연구본부
- 목차
- 표목차
- 그림목차
제1장 머리말 ············································································· 1
1. 연구의 배경 ············································································ 1
2. 목적과 범위 ············································································ 3
제2장 빅데이터 이해 ······························································ 5
1. 의미 ·························································································· 5
1) 과거와 현재 ······································································· 5
2) 미래 ···················································································· 8
3) 분석 기술 ········································································· 10
2. 정의 ························································································ 12
1) 가트너의 기술적 정의 ···················································· 12
2) 맥킨지의 활용적 정의 ···················································· 14
3) 국내의 정의 ····································································· 14
3. 활용의 기능 ·········································································· 16
1) 예측 ·················································································· 16
2) 실시간 분석 ····································································· 18
3) 팩트・패턴 발견 ····························································· 20
4) 능동적 데이터 입력 ························································ 22
제3장 공공부문의 빅데이터 활용 ······································· 25
1. 활용 동향 ·············································································· 25
1) 정부 ·················································································· 25
2) 지자체 ··············································································· 30
2. 내부 환경 ·············································································· 37
1) 데이터의 기능 ································································· 39
2) 데이터의 도움 ································································· 40
3) 분석 분야 ········································································· 42
4) 조사 결과의 평가 ···························································· 42
제4장 경제정책 활용을 위한 과제 ····································· 45
1. 활용 전략 ·············································································· 45
1) 내부 역량 ········································································· 46
2) 외부 환경 ········································································· 48
3) 부산의 전략 ····································································· 50
2. 체계 구축 ·············································································· 51
1) 조직 설립 ········································································· 51
2) 데이터 수집 ····································································· 56
3) 기술 개발 ········································································· 58
3. 경제시범사업 ········································································ 59
1) 실시간 모니터링 ······························································ 59
2) 자영업・전통시장 지원 ·················································· 62
3) 관광 빅데이터 활용 ························································ 68
4) 경제정책 경진대회 ·························································· 71
4. 소결 ························································································ 73
Abstract ···················································································· 75
참고문헌 ·················································································· 76
부록
부록 A. 설문조사지 ································································ 79
부록 B. 데이터분석 요구사항 ················································ 82