제1장 서 론 ··············································································· 1 1. 연구 배경 ················································································ 1 2. 연구 범위 ················································································ 3 제2장 지역밀착형 크라우드펀딩의 발전 ····························· 5 1. CF의 태동과 전개 ·································································· 5 2. 지역밀착형 CF의 태동과 전개 ············································· 9 3. 지역밀착형 CF의 이슈 ························································ 11 제3장 국내외 참고 사례 ······················································· 13 1. 영국 ························································································ 13 2. 미국 ························································································ 21 3. 대한민국 ················································································ 29 4. 시사점 ···················································································· 34 제4장 부산의 크라우드펀딩 활용 여건 ····························· 35 1. 수요자 (사회적기업) ····························································· 35 2. 공급자 (지역 주민) ······························································ 45 3. 공급자 (지역 기업) ······························································ 52 4. 중개자 (플랫폼) ···································································· 58 제5장 정책 방안 ····································································· 61 1. 단기 과제 ·············································································· 63 1) 사전 평가, 심사 활용 ···················································· 63 2) 매칭펀드 시스템 구축 ···················································· 64 3) 통합 교육과 모의대회 개최 ·········································· 67 4) 지역밀착형 CF 후원・투자대회 개최 ·························· 69 5) 준공공부문의 CF 시범 활용 ········································· 71 2. 중장기 과제 ·········································································· 72 1) CF플랫폼 기업 창업・육성 ··········································· 73 2) 공공 CF 플랫폼 구축의 환경 조성과 연구 ················ 74 제6장 결론 ·············································································· 77 Abstract ···················································································· 79 참고문헌 ·················································································· 81 부록 ·························································································· 83

<표 Ⅲ-1> Glyncock 지역센터 건립 크라우드펀딩 결과 ········ 15 <표 Ⅳ-1> 사회적기업 표본의 통계적 특성 –1- ····················· 37 <표 Ⅳ-2> 사회적기업 표본의 통계적 특성 –2- ····················· 38 <표 Ⅳ-3> 사회적기업의 크라우드펀딩 활용 의향 ··················· 41 <표 Ⅳ-4> 1회 CF이벤트당 예상 모금 가능 금액 ··················· 42 <표 Ⅳ-5> 연간 CF 활용 횟수 ··················································· 43 <표 Ⅳ-6> 지역밀착형 CF의 글로벌 성장률(프로젝트 수) ······ 43 <표 Ⅳ-7> CF대회 참가 의향 ····················································· 45 <표 Ⅳ-8> 부산시민 표본의 통계적 특성 ·································· 46 <표 Ⅳ-9> 부산시민의 사회적기업 인지도 ································ 49 <표 Ⅳ-10> 사회적기업 판매수익행사 시 구매 의향 ··············· 50 <표 Ⅳ-11> 월 정기적 CF 투자액 의향 ···································· 51 <표 Ⅳ-12> 지역 기업 표본의 통계적 특성 (2014년도) ·········· 53 <표 Ⅳ-13> 사회적기업 지원 의향 ············································ 57 <표 Ⅳ-14> 크라우드펀딩 매칭 의향 ········································· 57 <표 Ⅴ-1> 전략 목표와 정책 과제 ··········································· 62

<그림 Ⅱ-1> 세계 크라우드펀딩 시장 규모 ································ 8 <그림 Ⅲ-1> 영국 브리스톨의 미끄럼틀 CF ····························· 17 <그림 Ⅲ-2> 영국 Ancoats 의무실 복원 CF ··························· 18 <그림 Ⅲ-3> 영국 Wanstead의 놀이터 정비 CF ···················· 19 <그림 Ⅲ-4> 영국 Catford의 지역 식자재 CF ························ 20 <그림 Ⅲ-5> 미국 캔자스시티의 공용자전거 정류소 사진 ······ 22 <그림 Ⅲ-6> 미국 Tempa의 아트센터 보수 CF ······················ 25 <그림 Ⅲ-7> 미국 Jenks공원 쓰레기통 제작 CF ····················· 26 <그림 Ⅲ-8> 미국 필라델피아 도시농업교육 CF ····················· 27 <그림 Ⅲ-9> 미국 Elk Grove 도서관 어린이 앱개발 CF ······ 28 <그림 Ⅲ-10> 미국 Omaha의 애완동물 산소마스크 CF ········ 29 <그림 Ⅳ-1> 사회적기업 운영상 장애요인 ································ 39 <그림 Ⅳ-2> 사회적기업 경영지원 수요 ···································· 40 <그림 Ⅳ-3> CF활용의향에 따른 경영지원 수요의 차이 ········ 41 <그림 Ⅳ-4> 시민들의 사회공익활동 확대 의견 ······················· 47 <그림 Ⅳ-5> 사회공익활동 펀딩확보의 의견 ···························· 48 <그림 Ⅳ-6> 시민들의 CF투자 결정시 영향 요인 ··················· 52 <그림 Ⅳ-7> 사회공헌활동 지원확대 필요성 ···························· 55 <그림 Ⅳ-8> 사회공헌사업의 효과 확대를 위한 내용 ············· 56 <그림 Ⅳ-9> 사회적기업 지원의 애로사항 ································ 58