부산 수산업의 중국시장 진출 확대방안
- 저자
- 장정재 외
- 정보분류
- 정책연구
- 발행년월
- 2015년 12월
- 발행부서
- 도시미래연구본부
- 목차
- 표목차
- 그림목차
제1장 서론 ················································································· 1
1. 연구의 배경 및 목적 ····························································· 1
2. 연구범위 및 연구방법 ··························································· 2
3. 연구의 내용 ············································································ 3
제2장 중국의 수산업 현황 및 소비트렌드 ·························· 5
1. 수산물 생산 현황 ··································································· 5
1) 수산물 생산 특징 ····························································· 5
2) 품종별 생산 현황 ····························································· 7
2. 중국 수산물 수출입 현황 ···················································· 10
1) 일반 교역 현황 ······························································· 10
2) 품종별 교역 현황 ··························································· 11
3. 중국 수산물 소비형태 ······················································· 14
1) 지역별 소비형태 ··························································· 14
2) 소득구조별 수산식품 소비 ·········································· 19
제3장 부산의 수산업 현황 및 경쟁력 ······························· 25
1. 부산 수산물 생산과 교역 ···················································· 25
1) 부산의 어업 생산 현황 ·················································· 25
2) 부산의 수산물가공업 생산 ············································ 28
3) 부산 수산물의 교역 규모 ·············································· 29
2. 부산 수산업에 대한 고찰 ···················································· 36
1) 부산 수산업의 경쟁력에 대한 평가 ····························· 36
2) 중국 수출에 대한 인식 ·················································· 37
3) 수산 정책에 대한 평가 및 건의 ·································· 38
3. 부산 수산업의 경쟁력과 위기 ·········································· 39
1) 경쟁력 ·············································································· 39
2) 위기 ·················································································· 40
제4장 한중 FTA에서의 수산업 ············································· 43
1. 한중 FTA의 수산분야 주요내용 ········································ 43
1) 한중 FTA 협상내용 ······················································· 43
2) 한중 FTA에 따른 영향 ················································· 47
2. 한중 FTA의 수산업의 기회와 위기 ································ 49
1) 기회요인 ·········································································· 49
2) 위기요인 ·········································································· 50
제5장 부산의 대중국 수산물 수출확대 방안 ···················· 52
1. 중국 수산시장에 대한 이해와 교류협력 ··························· 52
2. 관세 인하 품목들의 기회 활용 ·········································· 54
3. 온라인 마켓의 활용 ····························································· 56
1) 중국 오픈마켓 입점 ······················································· 56
2) 공동 마켓 플랫폼 운영 ·················································· 58
4. 중국 진출 특화 수산품 육성 ·············································· 59
1) 어묵 ·················································································· 59
2) 가공식품 ·········································································· 60
3) 굴 ····················································································· 61
4) 김 ····················································································· 62
5. 중국 통관 검역 체계에 대한 대비 ···································· 63
6. 수산식품 홍보마케팅 강화 ·················································· 64
7. 미래성장산업 육성을 위한 기반구축 ································· 65
Abstract ···················································································· 67
참고문헌 ·················································································· 70
부록 ·························································································· 73