제1장 서 론 ···················································································· 1
1. 연구의 배경 및 목적 ····························································· 1
2. 연구내용 및 연구방법 ··························································· 2
제2장 2016 부산세계한류페스티벌 사업개요 ·····························5
1. 한류의 개념 정의 ··································································· 5
2. 2016 부산 세계 한류페스티벌 사업 계획 ·························· 9
3. 부산 세계 한류페스티벌 개최 당위성 ······························· 24
제3장 사례연구 ··········································································· 27
1. EDM 페스티벌 ······································································ 27
2. K-POP 페스티벌 ·································································· 29
3. 넌버벌 퍼포먼스 ··································································· 30
4. 뮤지컬 공연 ·········································································· 31
5. e-스포츠 ················································································ 32
6. K-Food ················································································· 34
7. K-뷰티 ··················································································· 38
8. 옻공예박람회 ········································································ 40
9. 시사점 ·················································································· 42
제4장 부산세계한류페스티벌 개최 타당성 분석 ··················· 45
1. 경제성 분석 ·········································································· 45
2. 지역경제 파급효과 분석 ······················································ 64
제5장 요약 및 결론 ··································································· 75
Abstract ························································································· 78
참고문헌 ······················································································· 81
부록 ······························································································ 82
1. 시민설문조사 설문지 ··························································· 82
2. 외국인설문조사 설문지 ······················································· 98
3. 외국인 설문조사 보기카드 ················································ 102
<표 Ⅱ-1> 2016 뷰티코리아 전시품목 ······································ 16
<표 Ⅱ-2> 2016 뷰티코리아 세부행사 주요 일정 ··················· 17
<표 Ⅱ-3> 세계한류페스티발 종합 일정 ··································· 22
<표 Ⅱ-3> 세계한류페스티발 종합 일정(이어짐) ····················· 23
<표 Ⅳ-1> 세부 페스티벌의 비교사례와 관람객 계획 ············ 47
<표 Ⅳ-2> 내국인의 선호도 ························································ 48
<표 Ⅳ-3> 내국인의 프로그램별 선호도 ··································· 49
<표 Ⅳ-4> 외국인관광객의 선호도 ············································ 50
<표 Ⅳ-5> 외국인관광객의 프로그램별 선호도 ························ 50
<표 Ⅳ-6> 2016년 한해 개최에 따른 편익 추정결과 ············· 52
<표 Ⅳ-7> 총사업비 내역 ··························································· 53
<표 Ⅳ-8> 총비용의 연차별 배분 ·············································· 54
<표 Ⅳ-9> 경제적 타당성 지표 ·················································· 55
<표 Ⅳ-11> 민감도 분석 ····························································· 55
<표 Ⅳ-12> 운영 수입 총괄 ······················································· 57
<표 Ⅳ-13> 총사업비 ··································································· 59
<표 Ⅳ-14> 연차별 총투자비 ······················································ 60
<표 Ⅳ-15> 재무성 분석 요약 ···················································· 61
<표 Ⅳ-16> 수지 분석표 ····························································· 62
<표 Ⅳ-17> 추정 손익계산서 ······················································ 63
<표 Ⅳ-18> 부산한류페스티벌 조직위원회 총사업비 ·············· 66
<표 Ⅳ-19> 부산한류페스티벌 조직위원회 연차별 총 투자비 67
<표 Ⅳ-20> 2016 부산세계한류페스티벌 유료관람객 추정 현황
·················································································· 69
<표 Ⅳ-21> 2016 부산세계한류페스티벌 내국인참가자 1인당 소
비지출액 추정 ·························································· 70
<표 Ⅳ-22> 2016 부산세계한류페스티벌 중국인관광객 1인당 소
비지출액 추정 ·························································· 71
<표 Ⅳ-23> 2016 부산세계한류페스티벌 내국인참가자 총 소비지
출액 추정 ·································································· 71
<표 Ⅳ-24> 2016 부산세계한류페스티벌 중화권참가자 총 소비지
출액 추정 ·································································· 72
<표 Ⅳ-25> 2016 부산세계한류페스티벌 참가자 총 소비지출액
추정 ·········································································· 73
<표 Ⅳ-26> 2016 부산세계한류페스티벌 개최에 따른 총 경제파
급효과 ······································································· 73
<표 Ⅳ-27> 2016 부산세계한류페스티벌 개최에 따른 지역별 경
제파급효과 ······························································· 74
<그림 Ⅱ-1> 한류의 진화 과정 ···················································· 7
<그림 Ⅲ-1> CJ올리브푸드 페스티벌 ········································ 35
<그림 Ⅲ-2> Taste of Chicago ··············································· 36
<그림 Ⅲ-3> Hongkong Wine & Dine Festival ··················· 37
