제1장 서론 ················································································· 1
1. 연구의 배경 및 목적 ····························································· 1
2. 연구내용 및 연구방법 ··························································· 2
1) 주요 연구내용 ··································································· 2
2) 연구범위 ············································································ 4
3) 연구방법 ············································································ 4
제2장 이론적 고찰 ·································································· 5
1. 도입배경 ·················································································· 5
2. 정의 및 선행연구 ··································································· 6
제3장 사례연구 ······································································· 11
1. 베트남 데탐(đ. Tham)거리 ··············································· 11
1) 현황 ·················································································· 11
2) 정부의 역할 ···································································· 13
2. 중국 서가 ·············································································· 14
1) 현황 ·················································································· 14
2) 정부의 역할 ···································································· 16
3. 태국 카오산로드 ··································································· 16
1) 현황 ·················································································· 16
2) 정부의 역할 ···································································· 19
4. 무교동 글로벌 스트리트 ······················································ 20
1) 현황 ·················································································· 20
2) 정부의 역할 ···································································· 21
5. 이태원 관광특구 ··································································· 22
1) 현황 ·················································································· 22
2) 정부의 역할 ···································································· 23
6. 제주 바오젠 거리 ································································· 24
1) 현황 ·················································································· 24
2) 정부의 역할 ···································································· 26
7. 시사점 ···················································································· 28
제4장 대상지 평가기준, 분석 및 선정 ······························· 31
1. 대상지 평가기준 및 선정 ···················································· 31
1) 대상지 평가기준 ····························································· 31
2) 대상지 선정 ···································································· 32
2. 대상지역 현장조사 분석 ······················································ 33
1) 광안리 해변도로 ····························································· 33
2) 남포동 광복로 ································································· 36
3) 사상역 인근 ···································································· 40
4) 서면시장 일대 ································································· 44
5) 해운대 구남로 ································································· 48
6) 부산 글로벌 스트리트 대상지 방문 관광객 수 ·········· 51
3. 대상지 선정 ·········································································· 52
1) 1안 .연구결과에 의한 평가 ·········································· 52
2) 2안 .부산시 공모사업 제안서 평가 ····························· 53
제5장 글로벌 스트리트 구상 및 조성방안 ······················· 55
1. 주변여건 분석 ······································································· 55
2. 발전 잠재력 분석 ································································· 58
1) 외부환경 ·········································································· 58
2) 내부환경 ·········································································· 59
3) 대응전략 ·········································································· 60
3. 기본방향 설정 ······································································· 62
1) 글로벌 스트리트 발전을 위한 방향 모색 ··················· 62
2) 글로벌 스트리트 발전을 위한 체계 구상 ··················· 62
4. 시설 및 콘텐츠 계획 ··························································· 63
1) 시설물 계획 ···································································· 63
2) 콘텐츠 계획 ···································································· 67
5. 글로벌 스트리트 공모사업 평가 추진 방안 ····················· 69
1) 추진방안(2안 : 부산시 공모사업 추진) ······················· 69
2) 글로벌 스트리트 네트워크 구축방안 ··························· 72
제6장 결론 및 제언 ······························································ 73
1. 결론 ························································································ 73
2. 제언 ························································································ 75
Abstract ···················································································· 76
참고문헌 ·················································································· 78
<표 Ⅲ-1> 단계별 조성방안 ························································ 20
<표 Ⅲ-2> 활성화 방안 ····························································· 21
<표 Ⅳ-1> 글로벌 스트리트 세부평가기준 ······························· 31
<표 Ⅳ-2> 제외후보지 및 사유 ················································ 32
<표 Ⅳ-3> 부산시 글로벌 스트리트 대상지 선정결과 ············ 53
<그림 Ⅱ-1> 한국방문 외래관광객 여행형태 ······························ 5
<그림 Ⅱ-2> 관광의 구성요소 ···················································· 8
<그림 Ⅱ-3> 여행자거리 형성과정 ············································· 9
<그림 Ⅲ-1> 데탐거리와 일대 현황 ·········································· 11
<그림 Ⅲ-2> 저녁 데탐거리의 모습 ·········································· 13
<그림 Ⅲ-3> 서가거리의 낮(좌)과 밤(우) ·································· 15
<그림 Ⅲ-4> 카오산 로드와 일대 현황 ····································· 17
<그림 Ⅲ-5> 카오산로드 나이트라이프 ····································· 18
<그림 Ⅲ-6> 카오산로드 여행사 ················································ 18
<그림 Ⅲ-7> 카오산로드 송크란 축제 ······································· 19
<그림 Ⅲ-8> 무교동 글로벌 스트리트 설치조형물 ·················· 21
<그림 Ⅲ-9> 이태원 세계음식문화거리 ····································· 23
<그림 Ⅲ-10> 이태원지구촌축제 ················································ 24
<그림 Ⅲ-11> 제주 바오젠 거리 이정표 ··································· 25
<그림 Ⅲ-12> 제주 바오젠 거리 주간(좌) 및 야간(우) 전경 · 26
<그림 Ⅲ-13> 제주 바오젠 거리 컬러 보도블록(좌) 및 복층화된
신제주공영주차장(우) 전경 ································ 26
<그림 Ⅲ-14> 제주 바오젠 거리 한류스타 핸드프린팅 ·········· 27
<그림 Ⅲ-15> 제주 바오젠 콘서트 포스트 ······························· 28
<그림 Ⅳ-1> 광안리 해변도로 주변 상권 ······························· 33
<그림 Ⅳ-2> 광안리 해변도로 이동 동선 ································· 34
<그림 Ⅳ-3> 광안리 해변도로 대상지 주변 시설분포 ············ 34
<그림 Ⅳ-4> 광안리 U-관광안내소 외부전경(좌) 및 내부전경(우)
················································································· 35
<그림 Ⅳ-5> 남포동 광복로 주변 상권 ····································· 36
<그림 Ⅳ-6> 남포동의 길거리 음식 노점 ································· 37
<그림 Ⅳ-7> 광복로 인접 다양한 상점거리 ····························· 37
<그림 Ⅳ-8> 남포동 광복로 이동 동선 ····································· 38
<그림 Ⅳ-9> 남포동 광복로 대상지 주변시설 분포 ················ 39
<그림 Ⅳ-10> 용두산・자갈치 관광특구 관광지도 ·················· 39
<그림 Ⅳ-11> 사상역 인근 주변상권 ······································ 41
<그림 Ⅳ-12> 대상지 내 상점가(좌) 및 숙박시설(우) ············· 41
<그림 Ⅳ-13> 사상역 인근 이동 동선 ······································ 42
<그림 Ⅳ-14> 사상역 인근 대상지 주변시설 분포 ·················· 43
<그림 Ⅳ-15> 사상 달리미 자전거 대여센터(좌) 및 인디스테이션
(우) ········································································· 43
<그림 Ⅳ-16> 훼손도로(좌) 및 실버통역단(우) ························ 44
<그림 Ⅳ-17> 서면시장 일대 주변상권 ····································· 45
<그림 Ⅳ-18> 서면시장 일대 상점가 ········································ 45
<그림 Ⅳ-19> 서면시장 일대 이동 동선 ··································· 46
<그림 Ⅳ-20> 서면시장 일대 대상지 주변시설 분포 ·············· 47
<그림 Ⅳ-21> 해운대 구남로의 차도(좌) 및 인도(우) ············· 48
<그림 Ⅳ-22> 해운대 구남로 주변 상권 ··································· 49
<그림 Ⅳ-23> 해운대 구남로 이동 동선 ··································· 50
<그림 Ⅳ-24> 해운대 구남로 대상지 주변시설 분포 ·············· 50
<그림 Ⅳ-25> 해운대종합관광안내소 짐보관소(좌) 및 내부(우)
·············································································· 51
<그림 Ⅳ-26> 외래관광객의 주요 부산 방문지(2014년 기준) 52
<그림 Ⅴ-1> 대상지 주변 상가 ·················································· 56
<그림 Ⅴ-2> 패션의 거리 주변 상가 ········································ 56
<그림 Ⅴ-3> 대상지 주변 현황도 ·············································· 57
<그림 Ⅴ-4> 종합계획도 ····························································· 66
<그림 Ⅴ-5> 프레지던트(보스) 퍼레이드 전경 ························· 68
<그림 Ⅴ-6> 버스킹 퍼포먼스 전경 ·········································· 68
<그림 Ⅴ-7> 지역특화 체험 이벤트 전경 ································· 69
<그림 Ⅴ-8> 글로벌 스트리트 네트워크 구축(안) ··················· 72