부산시 문화회관 운영개선방안
- 저자
- 오재환 외
- 정보분류
- 현안연구
- 발행년월
- 2014년 10월
- 발행부서
- 시민행복연구본부
- 목차
- 표목차
- 그림목차
Ⅰ. 서론
1. 연구의 배경 및 목적 ····························································3
2. 연구 범위 및 방법··································································5
3. 연구의 주요 내용···································································6
Ⅱ. 운영 현황 및 진단
1. 부산문화회관의 현황···························································11
1) 운영 개요············································································· 11
2) 주요 사업············································································· 19
3) 홍보 및 마케팅···································································· 27
4) 부산문화회관 운영상의 문제점········································ 28
2. 만족도 및 개선방안관련 설문조사···································· 30
1) 조사 개요·············································································· 30
2) 응답자 특성·········································································· 32
3) 분석1 : 부산문화회관의 기능 및 역할····························· 38
4) 분석2 : 부산시립예술단 공연 만족도······························· 43
5) 분석3 : 부산문화회관 운영활성화 방안··························· 49
6) 분석4 : 부산문화회관 운영체제 대안······························· 52
7) 시사점 ·················································································· 58
3. 이슈 도출 ············································································· 60
1) 운영조직의 성격과 특징····················································· 60
2) 부산지역에서 역할과 기능 ················································ 62
3) 이용자들의 수요와 기대····················································· 63
4) 운영체제 대안을 위한 이슈················································ 63
Ⅲ. 운영체제 대안 검토
1. 운영체제 대안 설정······························································· 67
1) 책임운영기관········································································· 68
2) 통합법인화(예술단체 통합) ··············································· 68
3) 분리법인화(예술단체 분리) ··············································· 68
4) 민간위탁················································································· 68
2. 운영체제별 국내 사례··························································· 70
1) 자치단체 직영체제 사례 : 대전문화예술의전당··············· 70
2) 재단법인화 사례1 : 세종문화회관······································ 73
3) 재단법인화 사례2 : 예술의전당·········································· 79
4) 책임운영제 사례 : 국립중앙극장········································ 84
5) 민간위탁 사례 : 한국소리문화의전당································ 89
3. 운영체제 대안 설정관련 설문조사······································ 93
1) 조사 개요················································································ 93
2) 조사결과 분석········································································ 96
3) 소결 ························································································ 99
4. 운영체제 대안 제시 ···························································· 100
1) 대안1 : 통합법인화 방안···················································· 100
2) 대안2 : 분리법인화 방안···················································· 101
Ⅳ. 수지 분석 및 예측
1. 부산문화회관의 현 수지 분석 ··········································· 107
2. 부산문화회관의 수지 예측 ················································ 109
1) 수지 예측 기법 ···································································· 109
2) 현 운영체제를 유지하는 경우············································ 111
3) 법인화하는 경우 ································································· 116
3. 법인화 경우에 따른 수지 비교··········································· 127
1) 통합법인화 및 문화회관·시립예술단 개별법인화············127
2) 문화회관 개별법인화 ························································· 128
4. 수입 증가율 축소 적용 ······················································· 129
1) 통합법인화 및 문화회관·시립예술단 개별법인화············129
2) 문화회관 개별법인화 ························································· 130
5. 소결 ······················································································· 131
Ⅴ. 조직 구상
1. 조직구성의 원칙 ································································· 135
1) 원칙 1. 상위 조직 ······························································· 135
2) 원칙 2. 중간관리자 그룹 ··················································· 136
3) 원칙 3. 기획그룹 ································································· 137
4) 원칙 4. 실무그룹 ································································· 137
5) 원칙 5. 조직 구조 모색(통합법인화 시) ···························138
2. 분리법인화 경우 ·································································· 138
1) 조직의 형태와 구성 ···························································· 138
2) 조직규모 및 인원 예측 ······················································· 139
3) 조직구조 구상 ······································································ 140
4) 시립예술단 조직구조(안) ·····················································141
3. 통합법인화 경우 ··································································· 142
1) 조직의 기본 형태와 구성 ···················································· 142
2) (재)세종문화회관 사례를 통한 예술단 관계성 검토·········143
3) 조직의 세부 형태와 구성····················································· 145
4) 조직규모 및 인원 예측 ························································ 146
5) 조직구조 구상 ······································································· 147
Ⅵ. 추진과제 및 로드맵
1. 부산문화회관의 법인화과제················································· 151
1) 중장기 주요과제 ··································································· 151
2) 단기 주요과제 ······································································· 162
2. 법인화를 위한 체크리스트 ·················································· 166
3. 법인화 추진 로드맵 ······························································ 167
Ⅶ. 결론 및 정책제언
1. 결론 ························································································· 171
1) 요약 및 결론 ·········································································· 171
2) 법인화 이후 부산시와 부산문화회관···································172
2. 정책제언 ················································································· 173
Abstract 175
참고문헌 177
부록 180