아세안(ASEAN) 중심의 부산관광 시장 확대 방안
- 저자
- 박경옥 외
- 정보분류
- 정책연구
- 발행년월
- 2020년 11월
- 발행부서
- 해양관광연구실
- 목차
- 표목차
- 그림목차
제1장 서론 ····························································································· 1
1. 연구 배경 및 목적 ····················································································· 1
2. 연구 범위 및 방법 ····················································································· 3
제2장 아세안(ASEAN) 시장 이해 ························································ 5
1. 왜 아세안(ASEAN) 시장인가? ·································································· 5
1) 아세안(ASEAN) ····················································································· 5
2) 아세안과 부산 관계 ·············································································· 7
2. 아세안(ASEAN)시장 환경 ·········································································· 8
1) 경제·산업 환경 ······················································································ 8
2) 사회·문화 환경 ···················································································· 11
3) 관광환경 ······························································································· 14
제3장 아세안(ASEAN)중심 국내외 관광정책 동향 ·························· 18
1. 해외정책 동향 ··························································································· 18
1) 일본 ······································································································ 18
2) 대만 ······································································································ 20
2. 국내정책 동향 ··························································································· 23
1) 중앙정부 ······························································································· 23
2) 부산광역시 ··························································································· 26
3) 제주특별자치도 ··················································································· 28
3. 시사점 ········································································································ 29
제4장 아세안(ASEAN)중심 관광 여건 분석 ····································· 31
1. 아세안 인바운드/아웃바운드 일반현황 ················································· 32
2. 아세안 관광객조사 ··················································································· 34
1) 개요 ······································································································ 34
2) 분석결과 ······························································································· 35
3. 전문가 의견조사 ······················································································· 40
1) 개요 ······································································································ 40
2) 분석결과 ······························································································· 41
4. Q설문조사 ·································································································· 43
1) 개요 ······································································································ 43
2) 분석 결과 ····························································································· 48
5. 시사점 ········································································································ 55
제5장 아세안(ASEAN)중심 부산관광 시장 확대방안 ····················· 58
1. 정책방향 ···································································································· 58
1) 기본원칙 ······························································································· 58
2) 핵심가치 ······························································································· 58
2. 정책 구상(안) ···························································································· 60
1) 아세안을 이해하자 ·············································································· 61
2) Busan문화로 물들이자 ······································································ 65
3) 부산중심 선을 잇자 ············································································ 70
4) 아세안 입체화 하자 ············································································ 76
제6장 결론 ·························································································· 82
1. 요약 ············································································································ 82
2. 정책제언 ···································································································· 84
1) 관광정책 하나에 섬세함을 담기 ······················································· 84
2) 이벤트성이 아닌 지속가능한 관광콘텐츠 구성 ······························ 85
3) 민간 외교관을 위한 협력정책 고심 ················································· 85
4) 아세안 관광정책 주체(主體)의 명확한 역할 인식 ·························· 86
5) 코로나 시대를 대비한 심층연구 필요 ············································· 87
Abstract ································································································ 89
참고문헌 ······························································································ 90
부록 ······································································································ 93
1. 전문가 의견조사자 특성 ·········································································· 93
2. Q설문조사 참여자 특성 ··········································································· 94
3. Q설문조사지 ······························································································ 95
4. Q 요인분석 결과 ···················································································· 104
5. 현장조사 정리 ························································································· 105