제1장 연구 개요 ·········································································································1 1. 연구의 필요성 ···································································································1 2. 연구의 목적 ······································································································4 3. 연구의 범위 및 방법 ························································································4 4. 연구의 수행 과정 ·····························································································5 제2장 일본 (지방)정부의 관광산업 국가전략산업화 현황 ···········································6 1. 일본 정부의 관광산업 육성 법제 추진 현황 ····················································6 1) 관광기본법(觀光基本法) ···············································································6 2) 관광입국추진기본법(觀光立國推進基本法) ····················································8 3) 외국인관광여객의 여행용이화 등의 촉진에 의한 국제관광 진흥에 관한 법률 (가칭 외객용이화법) ····················································································9 4) 외국인관광여객의 내방 촉진 등에 의한 국제관광 진흥에 관한 법률 (가칭 외객 유치법) ···················································································11 2. 일본 정부의 관광산업 육성 정책 추진 현황 ··················································14 1) 관광입국추진기본계획(觀光立國推進基本計劃) ···········································14 2) 내일의 일본 관광비전 ···············································································19 3) 관광입국 실현을 위한 액션 프로그램(Action Program) ·························21 제3장 일본 정부의 관광입국 추진정책 ····································································22 1. 관광청의 주요 업무 ························································································22 1) 관광지역 만들기 ························································································23 2) 국제 관광 ··································································································24 3) 관광산업 육성 ···························································································24 4) 인재의 육성 활용 ······················································································25 5) 휴가 취득의 촉진 ······················································································25 6) 과거의 시책·통계 ······················································································25 7) 관계부처의 관광관련 시책 ········································································26 2. 관광청 추진정책과 시책에 관한 전문가 의견 조사 ········································26 1) 조사 개요 ··································································································26 2) 결과 분석 ··································································································27 3) 전문가 의견 조사 종합 ·············································································34 ３. 관광청 관광입국추진정책 상세 사업 ·····························································38 1) 관광 빅 데이터를 활용한 관광 진흥 / GPS를 이용한 관광 행동의 연구 38 2) beyond 2020 프로그램 신청 ··································································39 3) 최첨단 관광 콘텐츠 인큐베이터 사업 ·······················································40 4) 관광권 정비사업 ························································································44 5) 관광 지역 만들기 법인 – 일본판 DMO ···················································46 6) 테마별 관광을 통한 지방 유객 사업 ························································50 7) 광역 주유관광 촉진을 위한 관광지역 지원 사업 ······································52 8) 광역관광 주유 루트 형성 촉진 사업 ························································53 9) 방일 여행 촉진사업([Visit Japan Project ···············································55 10) 국제기관 등에 대한 협력/양국간 관광 교류 ···········································60 11) 일본인의 해외여행 촉진 ·········································································63 12) 방일 외국인 여행자 수용환경 정비 ························································63 13) MICE의 개최 및 유치 촉진 ···································································67 14) 관광 ICT화 추진 ····················································································72 제4장 일본 큐슈 지역의 관광입국 정책 ···································································73 1. 국토교통성 큐슈운수국 ···················································································74 1) 큐슈운수국/관광부 조직 구성 ···································································74 2) 관광입국 관련 추진 사업 ··········································································74 2. 큐슈관광추진기구 ····························································································76 1) 개요 ··········································································································76 2) 추진사업 ····································································································77 3) 2020년도 추진사업(안) ·············································································81 3. 큐슈지역 ７개 현 (지방)정부 ·········································································82 1) 관광정책 주체와 기존 추진체제 ································································82 2) 규슈 각 현의 조직과 그 재편 – 2000년대 초반 ·····································82 3) 규슈의 관광추진체제 변화 ········································································88 4) 규슈 각 현의 관광입국 관련 관광시책 추진 상황 – 2020년 전후 ··········89 4. 후쿠오카시 관광정책 ······················································································92 1) 후쿠오카시의 관광․집객 전략 책정 ····························································92 2) 관광도시 후쿠오카의 장래상 ·····································································93 3) 4가지 역점과 장래상 ················································································95 4) 역점과 전략 ······························································································96 5) ‘세계 No.1의 환대도시 후쿠오카’ 실현을 위한 추진체제 ························97 5. 큐슈지역 일본형 DMO ··················································································98 6. 규슈지역 관광권 정비사업 ··············································································99 7. 규슈지역 광역관광 주유 루트 형성 사업 ·····················································100 1) 계획의 명칭 및 콘셉트 ···········································································100 2) 실시 주체 ·······························································································100 3) 목표 설정 및 성과 파악 ·········································································100 4) 주요 사업 개요 ·······················································································101 제5장 일본 관광입국정책 평가 ··············································································102 1. 관광입국추진 기본법/기본계획 설정 목표를 통한 평가 ·······························103 2. 세계경제포럼(WEF) 관광경쟁력 지수를 통한 평가 ······································107 1) 2007년 일본의 관광경쟁력 지수 ····························································108 2) 2008년 – 2013년 일본의 관광경쟁력 지수 ··········································108 3) 2015년 – 2019년 일본의 관광경쟁력 지수 ··········································109 3. 큐슈지역 전문가 대상 설문조사 결과 ··························································110 제6장 결론 및 대응 과제 ····················································································114 1. 결론 ··············································································································114 2. 시사점 ··········································································································116 1) 관광입국 관련 법, 계획 관련 시사점 ·····················································116 2) 관광입국 추진 정책 관련 시사점 ····························································117 3) 큐슈지역 관광정책 추진 관련 시사점 ·····················································118 4) 관광입국추진정책 평가 관련 시사점 ·······················································119 3. 대응 과제 ·····································································································123 1) 부산의 과제 ····························································································123 2) 중앙정부의 과제 ·····················································································128 Abstract ················································································································130 참고문헌 ·················································································································133 부록 ························································································································139 별첨 1 – 설문지 ·······························································································139 별첨 2 – 내일의 일본관광 비전 (4대 과제, 3가지 시점, 10가지 개혁) ··········149 별첨 3 – 관광입국 실현을 위한 액션프로그램 (2013년부터 2019년 까지) ····154 별첨 4 – 일본 관광청 추진 관광입국 정책 (정책 범주별 시책 사업) ··············162 별첨 5 – 관광권 인정 (2008년부터 2018년 까지) ·········································171 별첨 6 – 테마별 관광을 통한 지방 유객 사업 (3년차 사업 및 지원종료 사업 테마) ················································181 별첨 7 – 제1기 큐슈관광전략 (4대 전략 49개 시책 과제) ·····························189 별첨 8 – 후쿠오카시 관광‧집객 전략 (역점과 전략-4대 역점, 9가지 전략) ···· 192 별첨 9 – 큐슈지역 일본형 DMO 등록 현황 (등록 DMO 및 후보 DMO 일람) ·· 199 별첨 10 – 큐슈지역 관광권 정비 사업 (큐슈지역 3개 관광권 중심) ···············201 별첨 11 – 큐슈지역 광역관광주유루트 형성 사업 (온천아일랜드 규슈광역관광 주유루트) ·························································································229

<표 Ⅰ-1> 한·일 양국의 외국인여행자 방문 현황 ···························································2 <표 Ⅰ-2> 한·일 양국의 연도별 여행수지 현황 ·······························································3 <표 Ⅰ-3> 세계경제포럼(WEF) 발표 여행 및 관광 경쟁력 지수 현황 ····························3 <표 Ⅰ-4> 연구 흐름도 ····································································································5 <표 Ⅱ-1> 일본의 관광기본법 ··························································································6 <표 Ⅱ-2> 일본의 관광입국추진기본법 ·············································································8 <표 Ⅱ-3> 일본의 외객 용이화법 ···················································································10 <표 Ⅱ-4> 일본의 외객 유치법 ······················································································11 <표 Ⅱ-5> 새로운 목표에의 도전 ···················································································20 <표 Ⅲ-1> 일본관광청 추진 주요 관광입국 정책 범주 ··················································22 <표 Ⅲ-2> 관광청 추진정책과 시책에 관한 조사설계 및 내용 ······································27 <표 Ⅲ-3> 관광입국 추진과 관련하여 가장 중요하게 생각하는 정책 ····························28 <표 Ⅲ-4> 관광지역 만들기 정책과 관련해 가장 중요하다고 생각되는 시책 ················29 <표 Ⅲ-5> 국제관광 정책과 관련해 가장 중요하다고 생각되는 시책 ····························30 <표 Ⅲ-6> 관광산업 정책과 관련해 가장 중요하다고 생각되는 시책 ····························31 <표 Ⅲ-7> 인재육성·활용 정책과 관련해 가장 중요하다고 생각되는 시책 ····················32 <표 Ⅲ-8> 인재육성·활용 정책과 관련해 가장 중요하다고 생각되는 시책 ····················33 <표 Ⅲ-9> 과거시책·통계 정책과 관련해 가장 중요하다고 생각되는 시책 ····················33 <표 Ⅲ-10> 관광산업 정책과 관련한 중요 시책 ····························································36 <표 Ⅲ-11> 인재의 육성 활용 정책과 관련한 중요 시책 ··············································36 <표 Ⅲ-12> 휴가취득 촉진 정책과 관련한 중요 시책 ···················································37 <표 Ⅲ-13> 과거시책·통계 정책과 관련한 중요 시책 ····················································37 <표 Ⅲ-14> 최첨단 관광 콘텐츠 인큐베이터 시범사업 현황 ·········································43 <표 Ⅲ-15> 관광 지역 만들기 법인 구분 ······································································47 <표 Ⅲ-16> 관광 지역 만들기 법인의 등록 현황 ··························································50 <표 Ⅲ-17> 2019년도(令和 원년) 선정 테마 ································································51 <표 Ⅲ-18> 인정된 광역 관광 주유 루트와 공표된 모델 코스 현황 ·····························54 <표 Ⅲ-19> 2018 ~ 2020 년도 시장별 방일 프로모션 정책 현황 ······························57 <표 Ⅲ-20> 2018~2020년도 방일 프로모션 전체 방침 ················································58 <표 Ⅲ-21> 한국시장 타겟별 과제와 대처방향 ······························································59 <표 Ⅲ-22> 2018~2020년도 한국시장 프로모션 방침 ·················································60 <표 Ⅲ-23> 2017년도 협력/교류 현황 ··········································································60 <표 Ⅲ-24> 2016년도 협력/교류 현황 ··········································································61 <표 Ⅲ-25> 2015년도 협력/교류 현황 ··········································································61 <표 Ⅲ-26> 2014년도 협력/교류 현황 ··········································································61 <표 Ⅲ-27> 2013년도 협력/교류 현황 ··········································································62 <표 Ⅳ-1> 큐슈운수국 관광부 관광입국 관련 추진 사업 ···············································75 <표 Ⅳ-2> 큐슈관광추진기구 2019년 추진사업 ·····························································80 <표 Ⅳ-3> 큐슈관광추진기구 2020년 추진사업 ·····························································81 <표 Ⅳ-4> 입성 관광객 수 ·····························································································94 <표 Ⅳ-5> 관광 직접소비에 의한 경제효과 <경제효과 추산> ········································94 <표 Ⅳ-6> 역점과 전략의 구성 ······················································································97 <표 Ⅳ-7> 일본과 큐슈지역의 일본판 DMO 등록 현황 ················································98 <표 Ⅴ-1> 관광입국 실현을 위한 일본 정부의 노력 ···················································103 <표 Ⅴ-2> 관광입국추진기본계획 기간(2007-2011) 목표 ··········································104 <표 Ⅴ-3> 관광입국추진기본계획 기간(2012-2016) 목표 ··········································105 <표 Ⅴ-4> 관광입국추진기본계획 기간(2017-2020) 목표 ··········································106 <표 Ⅴ-5> 관광입국 추진 성과(2019년 기준) ·····························································106 <표 Ⅴ-6> 관광입국 추진 전‧후 성과 비교(2006년vs2019년) ····································107 <표 Ⅴ-7> 일본 관광경쟁력 지수(2007) ······································································108 <표 Ⅴ-8> 일본 관광경쟁력 지수(2013/2011/2009/2008) ·······································109 <표 Ⅴ-9> 일본 관광경쟁력 지수(2019/2017/2015) ·················································110 <표 Ⅴ-10> 관광입국추진기본계획 계획기간(2020년까지)의 기본목표 ························111 <표 Ⅴ-11> 관광입국추진기본계획 계획기간(2020년까지)의 설정목표 달성 정도 ·······111 <표 Ⅴ-12> 설정한 목표의 달성 여부에 대한 정성적 평가 ·········································112 <표 Ⅴ-13> 관광입국추진계획의 큐슈지역 관광활성화 기여도 ····································112 <표 Ⅴ-14> 큐슈지역의 관광활성화에의 공헌 여부에 대한 정성적 평가 ·····················113 <표 Ⅵ-1> 일본의 관광법제 ·························································································117 <표 Ⅵ-2> 관광입국 추진 정책 목표와 성과(2019년 기준) ········································120 <표 Ⅵ-3> 한·일 방문 외국인여행자 수 ······································································121 <표 Ⅵ-4> 한·일 양국의 연도별 여행수지 ···································································122 <표 Ⅵ-5> 세계경제포럼(WEF) 발표 여행 및 관광 경쟁력 ·········································123

<그림 Ⅳ-1> 큐슈운수국 조직 구성도 ············································································74